What Makes Arc + Crown Media Inc. Stand Out
August 16, 2019

Thanks for stopping by to our blog! If you’re looking for more information about  Arc + Crown Media Inc., you’ve come to the right place.

About Arc + Crown Media Inc.

At Arc + Crown Media , we specialize in creating videos for the corporate world, be it for training, corporate communications, employee engagement or brand marketing. We operate with a dedicated core team , along with a highly skilled and diverse supply of contractors –including experienced videographers, sound recordists, photographers, drone operators, editors, animators, makeup artists, and more. Our business model has always been built this way because we believe in hiring the best person suited to each precise project. This model also affords extremely flexibility with our clients, enabling us to scale easily to any requirement.

We’ve been in business for almost four years now and have worked on projects that range in size from a few thousand to a few hundred thousand dollars. When clients ask if we have the capacity to take on multiple videos at the same time, the answer is always yes. No matter the type of video that you are looking to produce, no matter where in North America you need to film it, we have the resources and expertise at our fingertips to make it happen – seamlessly.

While we service clients across the GTA, particularly in downtown Toronto, we also have clients in Mississauga, Newmarket, Oakville, Scarborough, Georgetown, Montreal, New York and even Florida. It’s been wonderful to see the company expand like this, and looking back on where we started, many of our first clients still work with us today. After all, we started this company to be able to service our clients in the best way possible. We’re delighted to say that the level of customer service we provide continues to be a differentiating factor for us. Arc + Crown Media is always evolving – we’re constantly looking for innovative ways to help our client’s voices be heard. From the insurgence of aerial drone footage to personalized interactive videos, we consistently look to stay ahead of trends and offer innovative tactics. However, regardless of how the company and this industry grows in the coming years, superior customer service will always be the core focus for our team and something we constantly strive to be the best at.

We’re exceptionally proud of all our accomplishments thus far, along with the great work that we’ve produced for our clients. However, even more great projects lie ahead of us, and we cannot be more excited.

The Arc + Crown Media Inc. Difference

We take great pride not only in providing valuable video production service, but also in our ability to act as guides for our clients through the process of creating great video. We get to know our client, their branding and objectives, and offer precise solutions. This way we create a mutual relationship where both client and service provider continue growing to achieve better results with each and every video. Through this manner, many clients come to be considered dear friends. This is what we truly believe to be the key facet of our business. Once we understand our client needs, we can then be proactive and work with them to ensure effective and prompt delivery of project objectives. Every step is mapped out and planned; every obstacle is charted, anticipated, and finally met with the right specialist for the job.

Such effective prep work naturally arises from our creed of offering unprecedented flexibility, communication, and attention to detail. We also encourage clients to be as involved or uninvolved in the process as befits them, since our primary strength lies in our ability to execute. We have a strong focus on our processes to keep all members aware of the project status at every step of the way. We ensure every detail of the video production is approved before we move forward to the shoot date. By maintaining this process, we manage to stay on schedule and get the video made right, all while keeping team members and clients actively in the loop.

Our customers come from various industries with diverse needs, but they all have one thing in common: a message to share. Everyone wants content for the purpose of communicating with others, and it has to be dynamic to work. Perhaps you’re a marketing manager in the manufacturing sector, looking to creating web and social media content, but need your equipment to look two years younger to show how cutting edge you are. Or you’re a project manager at a tech company in need of training videos for your staff, but need a diverse casting of professional actors because of new equality protocol in the workplace. No matter what your needs entails, we will help you define solutions and execute them.

Video is an investment, but we ensure that you get the most out of your buck. In the prep phase, every decision takes content sustainability and online lifespan into account. We offer various suggestions on how to re-use and re-purpose video content to stretch your dollar even further. This capability of deriving maximum value from our video products is but one of the incentives for our customers to continue choosing to work with us. Our level of service, quality of content, reliability and creative contributions are just icing on the cake.

We’re still in a phase of company growth but are catching up rapidly. Our work is already being recognized for their quality by international organizations. For example, we were awarded the “2018 AVA Digital Awards, Platinum Winner for Short Form Web Video: Corporate Image” earlier this year. The award was for a video we produced for RSM Canada to launch their inaugural rebranding to the international RSM name.

A tight timeline and precise guidelines from this global-scale company meant an exceptional need for excellent efficiency and diligent communication throughout all divisions. Within those parameters, we were able to create a video that spoke to the heart of the people who made up the company. It was a rousing success.

Not to be outdone is an animated video (click here to watch) we produced for the Town of Newmarket which was submitted by our client and won two awards last year; the 2017 AVA Digital Award (Platinum Winner) and the 2017 Hermes Creative Awards (Gold Winner).

Finally, one of the greatest sources of pride for the Arc + Crown team is our pro bono work. We aspire to aid those in need with an important message that deserves to be heard. Our passion especially goes to those assisting the disability community, as well as the female communities promoting messages of empowerment and entrepreneurship. These achievements are so incredibly dear to us. We attribute our charity work not only to our own aspirations, but also to the amazing passion that radiates from the numerous champions of these causes, who have drawn us in and generously allowed us to be involved.

Here are some of those champions, and the videos we have produced for them:

Barbra Schlifer Commemorative Clinic

WEConnect

CAWEE

Different Not Less

Difability Round Table

Our long-term goal is to be a hub for all companies who require video content, by developing divisions of the company that specialize in the different services we offer – but on a greater scale than we’re currently able to do. Not only do we want to be a place for quality content creation, but we’d also like to be a reliable provider of practical information. We wish to be the outlet for businesses to access immediate help if they require support for in-house video content, or for assistance with putting together a video project RFP. It can even be for tips on how to appear best on camera. Our goal would be the same then as it is now: to provide value by offering great advice, great video products and great experiences.

To learn more about all that we do at Arc + Crown Media Inc., please  click here. If you have any questions about how we can help you, we’d love to hear from you here.

 

Self-Recorded Video Production in Toronto: A Simple Process for Scalable, Professional Content

April 8, 2026
Self-recorded video is becoming one of the most effective ways for Toronto-based companies to communicate internally, train teams, and build a strong, authentic brand presence—without relying on full-scale production for every piece of content. But most teams hit the same challenges: What should we say? How do we make it look professional? How do we keep it consistent across teams? This guide breaks down a simple, repeatable self-recorded video process designed specifically for businesses in Toronto looking to scale their communication. In fast-moving industries like finance, healthcare, and tech across Toronto, video has become essential for: Internal communication across hybrid teams Employee training and onboarding Leadership messaging Company-wide updates Self-recorded video allows organizations to: Move faster without production bottlenecks Create more authentic, human content Reduce ongoing production costs Build a scalable internal content system The key is having the right structure and support in place. Step 1: Start With Clarity, Not Guesswork Before hitting record, successful teams align on strategy first. What Toronto Businesses Should Focus On: Define your objective Are you creating training content? Internal updates? Executive communication? Choose the right format Talking head, screen recording, or guided presentation? Work within your team’s capabilities Whether you're a downtown corporate office or a growing startup, your process should fit your resources. Structure your messaging clearly Simple, direct communication performs better than overproduced scripts. Get expert guidance when needed Strategic support early on prevents wasted time later. Clarity upfront saves time, budget, and internal friction. Step 2: Capture Content Your Team Feels Confident Creating Once the plan is clear, recording becomes easy and repeatable. Most Toronto teams are already equipped to film using: Smartphones Laptops or webcams Basic lighting setups What Makes the Biggest Impact: On-camera confidence Professionals aren’t always natural on video but some training can dramatically improve delivery. Simple technical setup Clean audio, proper framing, and lighting matter more than expensive gear. Test recordings A quick trial run avoids common mistakes. Flexible workflows Recording should fit into your team’s schedule, especially in busy corporate environments. The system ensures consistency and quality. Step 3: Turn Raw Footage Into Branded, Ready-to-Use Content This is where your videos become valuable business assets. Post-Production That Elevates Your Content: Edit for clarity and engagement Remove filler, tighten messaging, improve pacing. Repurpose content Turn one recording into multiple internal or external assets. Add branding Graphics, captions, and visual consistency reinforce your company identity. Deliver ready-to-use videos Content that can be immediately shared across teams or platforms. For Toronto organizations, this step is key to maintaining a professional standard at scale. Make Your Video Content Work Across Your Organization Creating content is only part of the equation—distribution drives impact. Teams often integrate self-recorded videos into: Internal communication platforms Learning and development systems HR onboarding processes Marketing and employer branding With the right system, your content doesn’t just get created—it gets used consistently across the business. Build a Scalable Video System (Not Just One-Off Content) The most effective companies in Toronto don’t treat video as a one-time project. They build a repeatable workflow that allows them to: Produce content consistently Maintain quality without slowing down Scale communication across departments Self-recorded video becomes a long-term business tool. Looking for Self-Recorded Video Support in Toronto? If your team is exploring how to implement self-recorded video effectively, having the right structure can make all the difference. From planning and on-camera training to editing and delivery, a clear process ensures your videos are not just created, but actually drive results. Contact us for more info https://www.arcandcrown.com/contact
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5 Tips - How Corporate Video Can Transform Your Business Communication

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How Video Can Strengthen Your Corporate Brand Online

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Advocate for Diabetes Canada

January 19, 2026
"Volunteer advocates are at the heart of Diabetes Canada’s efforts to bring about positive change. They represent the voice of the 11.7 million Canadians living with diabetes or pre-diabetes and speak for those who cannot speak up for themselves. Advocates help raise awareness of diabetes and the daily burden of living with the disease. They participate in Diabetes Canada advocacy campaigns and events across the country, and they help influence public policy by building relationships with elected officials in their ridings and promoting Diabetes Canada’s policy recommendations through their personal and professional networks. To support and grow this vital community, Diabetes Canada launched a new advocacy training series designed to make it easier than ever for people to get involved: Speak up & speak out Getting involved is easy Introducing Diabetes Advocacy 👉 Watch the videos and learn more here: DIABETES CANADA Bringing Advocacy to Life With Video Arc + Crown Media partnered with Diabetes Canada to help bring this important advocacy training to life through strategically designed animated videos, we helped make the training: 🎥 Clear and accessible Animation helped break down complex concepts into simple, visually engaging sequences, so viewers instantly grasp key ideas — like what advocacy is, how it works, and how they can participate. 📈 Action-oriented and motivating The pacing and progression were intentionally structured so someone watching could move from curiosity to confidence — ready to take action. Our approach ensured the advocacy training wasn’t just informative — it felt welcoming, inclusive, and empowering to volunteers from all walks of life. Why Animated Training Content Works Training and onboarding content — especially for volunteer programs and advocacy initiatives — needs to be engaging, easy to understand, and repeatable. Animation is uniquely suited to this because it lets you: Illustrate abstract ideas visually (e.g., advocacy processes, decision pathways) Keep attention with motion and visual cues Streamline complex information into digestible chapters Adapt content for web, social channels, and virtual learning platforms By combining animation with thoughtful narrative structure and live footage, Arc & Crown Media helped create a training resource that volunteers can come back to again and again — whenever they need a refresher or want to share training with others. How Arc + Crown Media Can Help Your Organization At Arc + Crown Media, we specialize in strategic video production that helps organizations educate, train, and inspire their audiences. Whether you’re working with: Volunteers Clients or customers Employees and stakeholders Advocates or community members …we can help you build animated and live-action video series that turn complex ideas into clear, compelling content. We specialize in corporate and nonprofit video production that supports long-term communication strategies, not just one-off campaigns. Organizations work with us to create: Animated explainer videos Training and onboarding video libraries Internal communications from leadership teams Culture and employer branding videos Educational and advocacy content This is especially valuable for companies and nonprofits that need to communicate consistently across departments, locations, or audiences. For many of our clients, video becomes a recurring communication asset — helping them save time, improve message clarity, and increase engagement. Here’s what we bring to every project: ✨ Message strategy & script development 🎬 High-quality animated and live action production 📊 Content designed for multi-platform use 🤝 Collaborative creative process tailored to your mission Video isn’t just storytelling — it’s a strategic communication tool that scales your training, expands engagement, and aligns audiences around your mission. Ready to Make Video Work for You? If your organization needs: Training and onboarding content Advocacy or awareness campaigns Educational or mission-driven storytelling Animated explanation videos …video can be one of the most effective ways to communicate. Looking for Animated or Training Video Production in Canada? If your organization is planning: Volunteer or employee training programs Advocacy or awareness initiatives Internal communications strategies Educational content for clients or stakeholders Professional video production can dramatically improve how your message is understood and remembered. Arc + Crown Media is a Canadian video production company specializing in animated and live-action video content for training, internal communications, and advocacy. We help organizations communicate complex ideas clearly and connect with their audiences authentically. 👉 Contact Arc & Crown Media to learn how video can support your communication goals. Arc + Crown Media creates video content that helps organizations communicate clearly, connect authentically, and scale their impact. Let’s talk about your next video project and how we can help you achieve your goals.
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