BRAND EXPERIENCE VIDEOS

Your brand and company culture represent your values and uniqueness. So should your video content.

Corporate Identity

Engage People is one of Canada’s fastest growing companies. They turned to Arc + Crown Media to create a series of videos to promote their organization to top tier tech talent. The two-part series ‘Who Makes Up Engage’ & ‘What Does Engage Do’, told the story of why their employees enjoy working at the company, displayed the culture that the organization has built and the values that they impart on all aspects of working there.

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Company Culture

ISPA is a leader in store fixtures, and has maintained high profile clients such as RBC, Shoppers Drug Mart & Indigo over their 35 year history. They were looking to create a video to serve as a focal point on the Culture page of their website, and also re-purpose some of the footage for a looping reel on their websites’ landing page. Through interviews with employees and management, as well as beauty shots of their facility, we captured the essence of what makes them one big family.

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Recruitment

National Diabetes Trust, a division of Diabetes Canada, was having trouble with high turnover for their Driver

positions. The position includes early mornings, a lot of independent time, and a significant amount of manual

labour. They found the turnover came from applicants not understanding the role well enough before they applied. We created a ‘Day in the Life’ style video to showcase what the position entailed, and the video is now included anywhere applicants can apply for the job.

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Company Announcement

Collins Barrow was being acquired by RSM, and the firm was taking on a new name: RSM Canada. The company needed a way to announce this change to both their employees and clientele, and wanted to ensure viewers knew the leadership and their values were not changing. They were not just becoming bigger, but better. We filmed employees in-studio and fully scripted this concept video with animated elements.

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Employee Spotlight

Ontario's Teacher Pension Plan was looking to spotlight and congratulate one of their team members for being recognized for her work on gender diversity and inclusion at their organization. They wanted the video to be natural and authentic, and to hear from people who have seen the great work Tamara has done, as well as hear from Tamara herself. The video was filmed over a half day at the OTPP offices.

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