Company Culture Matters!
In today’s constantly shifting working landscape, your culture is the tether that ensures you attract and retain quality talent that meshes well with your team. Check out our Quarterly video above where our Executive Producer Vanessa Holding dives into the pitfalls of lacking a cohesive culture. View onwards and she’ll also go into how you can use video to make your company culture stand out and be heard – across not only your internal employees, but your prospective hires and customers as well.
Ready to take a hand at making your own video content? Check out our extensive online course to become your own DIY video making expert. Prefer to let a professional team handle your video content? Contact us here to get started with Arc and Crown Media!
TRANSCRIPT:
I’m Vanessa from Arc and Crown Media and this Quarterly we’re talking about Corporate Culture and how video can be used to boost team morale, create a higher sense of purpose, and make brand ambassadors out of your employees, which all leads to better long-term success for your company.
Here’s a quote that we love by Richard Branson: “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.”
And while many companies understand this in theory, turnover is still costing the US economy an estimated $30 billion dollars annually. Building a strong corporate culture is not a fix-it-all solution, but it is a good place to start to find and retain great talent. Washington State University reports that a stronger culture yields a 30% smaller turnover rate compared to weaker cultures.
That’s because employees care about culture. When employees don’t fit within a work culture, they are more likely to become disengaged at work and quit. Or, even worse, they stay and contribute towards a less cooperative environment, which means lower productivity, less innovation and grumpier mornings.
It’s also important to mention, company culture is more than just having a foosball table or giving away free food. At the same time, it’s also more than just your mission statements, or origin stories. Your company’s culture includes every core value and principle that guides your organization’s actions and it should be embodied in everything you do.
So how do we communicate all of that?
First of all, we show, don’t tell. That’s where video comes in.
Video is the perfect medium to showcase who makes up your company, highlight the values of the organization, and use humor and storytelling techniques to ensure it’s remembered.
For example, showcase what makes you great. For ISPA Store Fixtures, we created a website video but it went beyond just showing their operations, and instead showcased employees at their in-office gym, enjoying a company wide BBQ, and we interviewed workers from the office to the warehouse. This video was not only something that a lot of the employees felt valued for being apart of and something they can share with their friends and family, but it also showed how the company’s investment in their employees meant better results at the end of the day.
You could showcase your fun side, by parodying movies, music videos or themed topics to aid a big announcement or congratulate employees for a recent award.
Or you could think outside of the box, like DropBox who did a traditional testimonial style video where employees spoke about why they loved working at dropbox, but it featured muppet versions of their employees.
Another great way to engage an audience is with emotion, by using a personal story to draw viewers in. For example, we created a video for Blue Swan Financial which profiled the owners journey to discovering what charitable giving meant to him, how he could leave a lasting legacy, and inspire others to do the same.
And RBC wanted to make it clear they cared about diversity and inclusion in their workplace, so they got the conversation started with their Speak Up For Inclusion campaign. It featured people from all walks of life, including RBC leaders.
What all of these examples have in common is they show their people, because that’s what lies at the heart of their businesses.
The one thing you should walk away from this quarterly knowing is this: “Work skills can be taught and developed. Fitting into a culture can’t.” So make sure you establish what your culture looks like, and provide your employees with a reminder of that culture through every touch point.
When employees feel aligned with the vision of the company they are working for, they experience higher satisfaction on the job and they feel more personally invested in promoting your brand.
Video is a great tool in your communication toolkit to establish and reinforce a clear vision of who you are as a company and what you value.
At Arc and Crown we create culture videos for brand identity, diversity and inclusion, corporate responsibility, staff appreciation, recruitment, and more. We’re happy to chat about how you want to cultivate your culture and make employees feel like they’re a part of a community in the workplace. Feel free to visit us at arcandcrown.com for more information, or shoot me an email at Vanessa@arcandcrown.com to get the conversation started.
Thanks for listening, and we’ll see you next season!
