5 Company Culture Videos That Are Sure to Pique Your Curiosity
September 25, 2019

Culture Matters

How would you describe your workplace?

Is it fun? Creative? Filled with benefits?

Your company’s culture includes all of the core values and principles that guide your organization’s actions. In a sense, everything a company does reflects its culture. And that means everything little thing matters.

Caring about your company culture means caring about your current and future employees. Job applicants care about company culture, and whether they mesh well or not with the culture greatly affects their success in the workplace. Studies have shown that when workers don’t fit within a culture, they are more likely to become disengaged with work and quit. Recently that trend has been on the rise as newcomers to the workforce join with an innately lower sense of company loyalty. These Millenials and Gen Z’s are far more willing to move between jobs than their Gen X and Baby Boomer predecessors.

Today’s employees live and breathe video

Video is an invaluable tool for conveying and demonstrating company culture. Not only can it be used internally to celebrate and recognize current employees, but it also can be used as a calling card for potential applicants to have an authentic look at the work lifestyle you offer. Even if your videos target your internal audiences, that doesn’t mean it has no value externally as well – buyers are more likely to purchase from a company that they know treats its employees well.

Company culture videos that we love

Here are some great company culture videos that pushed the envelope in creativity.

  1. HubSpot


    Parody videos work wonders to bring that extra spice to your company culture video. This vibrant and colourful video spoofing the 80’s movie theme of “assembling the dream team” provides a sense of adventure in the office. We don’t miss out on the chance to take a peek at the space, the employees, the teams, and of course the perks. Overall a great mood and perfect for getting likeminded employees in all departments!

  2. CirrusLogic


    In the creative industry there’s something we like to say a lot: “Show, don’t tell.” This culture video from CirrusLogic does just that, with handwritten messages of what kind of environment CirrusLogic has. The messages range from personal stories, to values in the workplace to what lengths the company goes for each of it employees to treat them like family. Not a word needs to be said, and that’s just plain powerful.

  3. Blackbaud


    People who “care about cause as much as they care about code.” That’s a culture that people remember! This wonderfully shot piece shows a company that cares about their impact. It shows little of their actual workspace (which looks awesome, in case you thought it was because it didn’t). For many people, coding evokes an image of sitting in front of a computer and typing lines and lines of code. Instead, Blackbaud created a culture out of a passion for nonprofits.

  4. Fiverr


    The line blurs quite a bit between recruitment and company culture videos. However, this company video from Fiverr goes meta and does a great job of doing it! It’s shot professionally, with quality voiceover that pokes fun at most other recruitment videos (but not the ones in this list!). Parody is one of the simplest ways to show that you’ve done your research – and have a funny side.

  5. Shopify


    For those of you that don’t know the 2010 “How to draw an owl” meme, it depicted the process of drawing an owl in simple steps: Step 1: Draw some circles. Step 2: Draw the rest of the f****** owl. Other companies, like Twilio actually incorporated this meme in their own company value statements (Why? Because no employee is going to forget it). This Shopify culture video takes that meme and just flies with it. The joke aside, we get to see the workspace, the people and the work life.

Be different

Being different is good. It gives your company culture an identity that represents your company and its employees. Company culture videos aren’t about the bottom line; it’s not about sales or customer service or marketing. It’s about you and what you enjoy doing every day. And if you truly love what you do it should feel like you’re not working at all. That’s what you want your culture videos to portray.

Of course, that doesn’t mean these videos don’t make an impact in your sales. You can bet these examples above brought in new employees, interested buyers and overall higher attention. The people make the company – highlight them in the truest way possible, and people will get to know your company at heart.

Did these out-of-the-box videos get your creative juices flowing? If so, then let’s make a video! At Arc and Crown Media, we bring your company culture for the world to see. To learn more about what we do at Arc and Crown Media Inc, please click here. If you have any questions about how we can help you, contact us here.

 

 

 

Self-Recorded Video Production in Toronto: A Simple Process for Scalable, Professional Content

April 8, 2026
Self-recorded video is becoming one of the most effective ways for Toronto-based companies to communicate internally, train teams, and build a strong, authentic brand presence—without relying on full-scale production for every piece of content. But most teams hit the same challenges: What should we say? How do we make it look professional? How do we keep it consistent across teams? This guide breaks down a simple, repeatable self-recorded video process designed specifically for businesses in Toronto looking to scale their communication. In fast-moving industries like finance, healthcare, and tech across Toronto, video has become essential for: Internal communication across hybrid teams Employee training and onboarding Leadership messaging Company-wide updates Self-recorded video allows organizations to: Move faster without production bottlenecks Create more authentic, human content Reduce ongoing production costs Build a scalable internal content system The key is having the right structure and support in place. Step 1: Start With Clarity, Not Guesswork Before hitting record, successful teams align on strategy first. What Toronto Businesses Should Focus On: Define your objective Are you creating training content? Internal updates? Executive communication? Choose the right format Talking head, screen recording, or guided presentation? Work within your team’s capabilities Whether you're a downtown corporate office or a growing startup, your process should fit your resources. Structure your messaging clearly Simple, direct communication performs better than overproduced scripts. Get expert guidance when needed Strategic support early on prevents wasted time later. Clarity upfront saves time, budget, and internal friction. Step 2: Capture Content Your Team Feels Confident Creating Once the plan is clear, recording becomes easy and repeatable. Most Toronto teams are already equipped to film using: Smartphones Laptops or webcams Basic lighting setups What Makes the Biggest Impact: On-camera confidence Professionals aren’t always natural on video but some training can dramatically improve delivery. Simple technical setup Clean audio, proper framing, and lighting matter more than expensive gear. Test recordings A quick trial run avoids common mistakes. Flexible workflows Recording should fit into your team’s schedule, especially in busy corporate environments. The system ensures consistency and quality. Step 3: Turn Raw Footage Into Branded, Ready-to-Use Content This is where your videos become valuable business assets. Post-Production That Elevates Your Content: Edit for clarity and engagement Remove filler, tighten messaging, improve pacing. Repurpose content Turn one recording into multiple internal or external assets. Add branding Graphics, captions, and visual consistency reinforce your company identity. Deliver ready-to-use videos Content that can be immediately shared across teams or platforms. For Toronto organizations, this step is key to maintaining a professional standard at scale. Make Your Video Content Work Across Your Organization Creating content is only part of the equation—distribution drives impact. Teams often integrate self-recorded videos into: Internal communication platforms Learning and development systems HR onboarding processes Marketing and employer branding With the right system, your content doesn’t just get created—it gets used consistently across the business. Build a Scalable Video System (Not Just One-Off Content) The most effective companies in Toronto don’t treat video as a one-time project. They build a repeatable workflow that allows them to: Produce content consistently Maintain quality without slowing down Scale communication across departments Self-recorded video becomes a long-term business tool. Looking for Self-Recorded Video Support in Toronto? If your team is exploring how to implement self-recorded video effectively, having the right structure can make all the difference. From planning and on-camera training to editing and delivery, a clear process ensures your videos are not just created, but actually drive results. Contact us for more info https://www.arcandcrown.com/contact
Group of people in a meeting around a table, laptop in the center, discussing ideas, and taking notes.

5 Tips - How Corporate Video Can Transform Your Business Communication

March 26, 2026
Discover how Toronto businesses can use corporate video to improve internal communication, engage audiences, and strengthen their brand with Arc & Crown Media.
A professional in a white shirt types on a keyboard while working at a desk in a bright, modern office.

How Video Can Strengthen Your Corporate Brand Online

March 26, 2026
Learn how corporate videos enhance communication, simplify complex messages, and strengthen brand identity—crafted by Toronto’s video specialists.

Advocate for Diabetes Canada

January 19, 2026
"Volunteer advocates are at the heart of Diabetes Canada’s efforts to bring about positive change. They represent the voice of the 11.7 million Canadians living with diabetes or pre-diabetes and speak for those who cannot speak up for themselves. Advocates help raise awareness of diabetes and the daily burden of living with the disease. They participate in Diabetes Canada advocacy campaigns and events across the country, and they help influence public policy by building relationships with elected officials in their ridings and promoting Diabetes Canada’s policy recommendations through their personal and professional networks. To support and grow this vital community, Diabetes Canada launched a new advocacy training series designed to make it easier than ever for people to get involved: Speak up & speak out Getting involved is easy Introducing Diabetes Advocacy 👉 Watch the videos and learn more here: DIABETES CANADA Bringing Advocacy to Life With Video Arc + Crown Media partnered with Diabetes Canada to help bring this important advocacy training to life through strategically designed animated videos, we helped make the training: 🎥 Clear and accessible Animation helped break down complex concepts into simple, visually engaging sequences, so viewers instantly grasp key ideas — like what advocacy is, how it works, and how they can participate. 📈 Action-oriented and motivating The pacing and progression were intentionally structured so someone watching could move from curiosity to confidence — ready to take action. Our approach ensured the advocacy training wasn’t just informative — it felt welcoming, inclusive, and empowering to volunteers from all walks of life. Why Animated Training Content Works Training and onboarding content — especially for volunteer programs and advocacy initiatives — needs to be engaging, easy to understand, and repeatable. Animation is uniquely suited to this because it lets you: Illustrate abstract ideas visually (e.g., advocacy processes, decision pathways) Keep attention with motion and visual cues Streamline complex information into digestible chapters Adapt content for web, social channels, and virtual learning platforms By combining animation with thoughtful narrative structure and live footage, Arc & Crown Media helped create a training resource that volunteers can come back to again and again — whenever they need a refresher or want to share training with others. How Arc + Crown Media Can Help Your Organization At Arc + Crown Media, we specialize in strategic video production that helps organizations educate, train, and inspire their audiences. Whether you’re working with: Volunteers Clients or customers Employees and stakeholders Advocates or community members …we can help you build animated and live-action video series that turn complex ideas into clear, compelling content. We specialize in corporate and nonprofit video production that supports long-term communication strategies, not just one-off campaigns. Organizations work with us to create: Animated explainer videos Training and onboarding video libraries Internal communications from leadership teams Culture and employer branding videos Educational and advocacy content This is especially valuable for companies and nonprofits that need to communicate consistently across departments, locations, or audiences. For many of our clients, video becomes a recurring communication asset — helping them save time, improve message clarity, and increase engagement. Here’s what we bring to every project: ✨ Message strategy & script development 🎬 High-quality animated and live action production 📊 Content designed for multi-platform use 🤝 Collaborative creative process tailored to your mission Video isn’t just storytelling — it’s a strategic communication tool that scales your training, expands engagement, and aligns audiences around your mission. Ready to Make Video Work for You? If your organization needs: Training and onboarding content Advocacy or awareness campaigns Educational or mission-driven storytelling Animated explanation videos …video can be one of the most effective ways to communicate. Looking for Animated or Training Video Production in Canada? If your organization is planning: Volunteer or employee training programs Advocacy or awareness initiatives Internal communications strategies Educational content for clients or stakeholders Professional video production can dramatically improve how your message is understood and remembered. Arc + Crown Media is a Canadian video production company specializing in animated and live-action video content for training, internal communications, and advocacy. We help organizations communicate complex ideas clearly and connect with their audiences authentically. 👉 Contact Arc & Crown Media to learn how video can support your communication goals. Arc + Crown Media creates video content that helps organizations communicate clearly, connect authentically, and scale their impact. Let’s talk about your next video project and how we can help you achieve your goals.
Show More