Events Cancelled? Employees Going Remote? Spread Your Message, Not COVID-19 With Video
March 13, 2020

With COVID-19 becoming increasingly acknowledged by global organizations as a threatening worldwide pandemic, large events and conventions are being cancelled or suspended in order to allow time for government bodies to implement the necessary controls to combat its rapid spread. The same goes for flights in, or out of certain countries. Even the NBA has announced a suspension in light of these growing concerns, and Twitter is now asking that all of their employees work remotely to avoid unwanted infection from an unknowing carrier. Schools in Toronto are also seeing a two week off period after March Break during these vulnerable moments.

The consequences are grievous for events that have been months, perhaps even a year in the making. Refunds for tickets can even be harmful to the event planners that may have spent some capital from the early purchases on booking for the event venue, speakers, and so forth.

Compared to the 1918 flu pandemic that swept North America however, the technology we have at our disposal in 2020 advantageously allows us to “keep calm and carry on” in the face of these current complications, if a few gears can be shifted. If your event or conference has been canceled due to coronavirus concerns, or if your employees are confused about what should be done to continue working while keeping health and safety the top priority, video is one solution to ensure the valuable information that you have to provide (and the time of the people that you’ve painstakingly coordinated) can still be brought together and shared to the people that need it.

Here are some ways to use video to keep some of your panels, discussions, and other events on track despite the current “lockdown” landscape.

Live webcasting during COVID-19

With a webcast, instead of assembling a crowd, you just need your main speaker(s) and a camera crew to get your panel, discussion, or product announcement out to the public. If you’re confident in your speakers’ personal webcam equipment, they can even join online to avoid any physical meet-up entirely. That said, in such a situation you will have less control over connection stability, audio sound, and video quality compared to if the speakers came into a closed environment. However, the overall benefit is that viewers don’t need to physically attend the event, but simply tune in from their homes as they would for a virtual meeting.

Live editing features a number of benefits over recording your event live and piecing the video together after. Check out our blog with video on some of the tricks we use for live webcasting.

On-camera Addresses during COVID-19

In times of crisis, one of the most important tasks in any organization is to uphold effective, clear communication. Especially in an environment when people are avoiding in-person meetups, or large meetings and town halls, the on-camera address can come as a crutch to ensure that all members understand what the process is to be like in the following weeks to months. Effective on-screen addresses provide clear direction, and when created in high-quality video, provide assurance to its viewers. This is also an important opportunity to emphasize that ensuring people’s health is the top priority and that processes will return to normal once the necessary actions have been made to combat COVID-19.

Safety First, But Continued Progress Second

It’s a shame that after many months invested in planning and coordinating large public events, we see such an abrupt cancellation. Disappointment is an inevitability, and in the case of brands looking to announce a product, they may resort to looking for alternative means to showcase their launches from conventional trade shows. Public health and safety is, and should always be the top concern. However, just because people are quarantining themselves does not mean we should be quarantining information, or refrain from continuing the important conversations and dialogues that we’ve been having about other important topics. For that we have various outlets to continue driving important messages across, that still reach people in the safety of their homes. We’ve come a long way since 1918!

January 19, 2026
"Volunteer advocates are at the heart of Diabetes Canada’s efforts to bring about positive change. They represent the voice of the 11.7 million Canadians living with diabetes or pre-diabetes and speak for those who cannot speak up for themselves. Advocates help raise awareness of diabetes and the daily burden of living with the disease. They participate in Diabetes Canada advocacy campaigns and events across the country, and they help influence public policy by building relationships with elected officials in their ridings and promoting Diabetes Canada’s policy recommendations through their personal and professional networks. To support and grow this vital community, Diabetes Canada launched a new advocacy training series designed to make it easier than ever for people to get involved: Speak up & speak out Getting involved is easy Introducing Diabetes Advocacy 👉 Watch the videos and learn more here: DIABETES CANADA Bringing Advocacy to Life With Video Arc + Crown Media partnered with Diabetes Canada to help bring this important advocacy training to life through strategically designed animated videos, we helped make the training: 🎥 Clear and accessible Animation helped break down complex concepts into simple, visually engaging sequences, so viewers instantly grasp key ideas — like what advocacy is, how it works, and how they can participate. 📈 Action-oriented and motivating The pacing and progression were intentionally structured so someone watching could move from curiosity to confidence — ready to take action. Our approach ensured the advocacy training wasn’t just informative — it felt welcoming, inclusive, and empowering to volunteers from all walks of life. Why Animated Training Content Works Training and onboarding content — especially for volunteer programs and advocacy initiatives — needs to be engaging, easy to understand, and repeatable. Animation is uniquely suited to this because it lets you: Illustrate abstract ideas visually (e.g., advocacy processes, decision pathways) Keep attention with motion and visual cues Streamline complex information into digestible chapters Adapt content for web, social channels, and virtual learning platforms By combining animation with thoughtful narrative structure and live footage, Arc & Crown Media helped create a training resource that volunteers can come back to again and again — whenever they need a refresher or want to share training with others. How Arc + Crown Media Can Help Your Organization At Arc + Crown Media, we specialize in strategic video production that helps organizations educate, train, and inspire their audiences. Whether you’re working with: Volunteers Clients or customers Employees and stakeholders Advocates or community members …we can help you build animated and live-action video series that turn complex ideas into clear, compelling content. We specialize in corporate and nonprofit video production that supports long-term communication strategies, not just one-off campaigns. Organizations work with us to create: Animated explainer videos Training and onboarding video libraries Internal communications from leadership teams Culture and employer branding videos Educational and advocacy content This is especially valuable for companies and nonprofits that need to communicate consistently across departments, locations, or audiences. For many of our clients, video becomes a recurring communication asset — helping them save time, improve message clarity, and increase engagement. Here’s what we bring to every project: ✨ Message strategy & script development 🎬 High-quality animated and live action production 📊 Content designed for multi-platform use 🤝 Collaborative creative process tailored to your mission Video isn’t just storytelling — it’s a strategic communication tool that scales your training, expands engagement, and aligns audiences around your mission. Ready to Make Video Work for You? If your organization needs: Training and onboarding content Advocacy or awareness campaigns Educational or mission-driven storytelling Animated explanation videos …video can be one of the most effective ways to communicate. Looking for Animated or Training Video Production in Canada? If your organization is planning: Volunteer or employee training programs Advocacy or awareness initiatives Internal communications strategies Educational content for clients or stakeholders Professional video production can dramatically improve how your message is understood and remembered. Arc + Crown Media is a Canadian video production company specializing in animated and live-action video content for training, internal communications, and advocacy. We help organizations communicate complex ideas clearly and connect with their audiences authentically. 👉 Contact Arc & Crown Media to learn how video can support your communication goals. Arc + Crown Media creates video content that helps organizations communicate clearly, connect authentically, and scale their impact. Let’s talk about your next video project and how we can help you achieve your goals.
Group of people in a meeting around a table, laptop in the center, discussing ideas, and taking notes.
November 18, 2025
Discover how Toronto businesses can use corporate video to improve internal communication, engage audiences, and strengthen their brand with Arc & Crown Media.
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Learn how corporate videos enhance communication, simplify complex messages, and strengthen brand identity—crafted by Toronto’s video specialists.
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Video marketing continues to be a powerful way for professional services businesses to build relationships, communicate value, and connect authentically with potential clients. With more companies competing in digital spaces, your content must be thoughtful, professional, and designed to both engage and convert. Whether you're in accounting, law, consulting, or IT services, here are ten updated video ideas to help you stand out and strengthen your corporate communication strategy this year. 1. Launch AI-Driven Personalized Video Ads AI personalization is transforming video marketing. Create short, targeted video ads that adapt messaging based on viewer behavior or segment (e.g., small business owner vs. CFO). These videos perform well on platforms like LinkedIn, Instagram, and YouTube, and they can be dynamically inserted into email campaigns or websites for maximum ROI. 2. Share Modern Client Success Stories Customer success stories are still gold—but in 2025, authenticity and storytelling are key. Focus on emotional storytelling and results-driven narratives. Use cinematic techniques, remote video capture tools, or even augmented reality (AR) elements to immerse viewers in your client's journey and how your service made a real difference. 3. Create Explainer Videos with a Corporate Edge Explainer videos remain essential but should now reflect your brand’s tone and professionalism. Use sleek motion design and branded templates. Consider producing industry-specific explainer series (e.g., “Tax Tips for Startups” or “Data Compliance for SMEs”) to demonstrate thought leadership and value. 4. Build Interactive Tutorial Videos Interactive video is a rising trend in corporate training and communication. Add clickable elements, branching scenarios, and built-in assessments to make tutorial videos more engaging and trackable. These are ideal for onboarding clients or guiding them through digital products and service platforms. 5. Live Stream Webinars and Internal Events Livestreaming isn’t just for public webinars anymore—use it for internal comms too. Broadcast leadership updates, town halls, or team celebrations. For external use, stream panels, roundtables, or client Q&As. Tools like LinkedIn Live, Zoom Webinars, and even custom internal platforms support high-quality broadcasts with audience interaction. 6. Use Animated Videos to Break Down Complex Topics Animation is now essential in simplifying corporate messages—especially in finance, legal, and tech. In 2025, use animated explainers not just for customers, but also for internal education, investor relations, or recruitment. Keep visuals clean, inclusive, and on-brand for professionalism and impact. 7. Create Motion Graphics for Microlearning Motion graphics videos (15–60 seconds) are great for sharing insights, facts, or step-by-step guides. These snackable videos are perfect for internal communications, compliance training, or highlighting service stats on social media. Add subtle kinetic text and icons to maintain clarity without overwhelming the viewer. 8. Design Data-Driven Infographic Videos Combine data visualization with narration or music to tell data-rich stories. Whether it’s market trends, client stats, or industry benchmarks, infographic videos are now expected in quarterly reporting, ESG updates, and performance reviews. Embed them into presentations or share as social content. 9. Showcase Company Culture with Behind-the-Scenes Videos Today’s clients and talent want to work with values-driven firms. Culture videos are now strategic. Highlight diversity, inclusion, leadership philosophies, or sustainability initiatives. Follow team members through their day, show off your remote or hybrid culture, or highlight community outreach projects. 10. Launch a Thought Leadership Video Series Create an ongoing series where your executives or subject matter experts share insights on current industry challenges. Use short episodes (2–3 minutes) with strong branding, intro/outro music, and subtitles. This builds credibility, boosts SEO, and aligns with 2025’s demand for expert-led content over pure advertising. Video is no longer optional—it’s an essential tool in both external marketing and internal corporate communications. From personalized outreach to interactive client education and internal alignment, businesses in 2025 that leverage strategic video content will lead the conversation and capture more attention. Start with one or two of these video strategies and scale from there. With the right message and format, video will not only help you generate leads—it will elevate your professional brand and deepen relationships in every direction. Here are some video samples to give you some ideas of the possibilities - click here If you have any questions, please feel free to get in touch. We are always happy to help :)
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