4 Crucial Marketing Tips To Stay Afloat During the COVID-19 Crisis
April 7, 2020

MARKETING TIPS: Never before has online marketing been so crucial. With audiences being asked to remain indoors to prevent the spreading of the virus, internet exposure has risen exponentially in all demographics, and with it, online brand recognition. However, this is by no means a “business as usual” paradigm; your marketing audiences are expecting you to react to (and in many cases, be proactive with) the crisis situation. How is your brand acting in the face of COVID-19? That’s what people want to know.

This applies to your employee marketing as well. They want to know that your brand is taking this situation seriously and doing its part in this war against coronavirus. How your response is received will greatly affect your brand perception not just now, but afterward as well. As such, it is critical to understand how we must change our marketing playstyle. Position yourself poorly and you could potentially put yourself at risk of “war profiteering” from the crisis – a quick means of becoming a public enemy. But, establishing a human connection and showing that your brand supports the causes against COVID-19 is an effective way to be remembered as a brand that did its part.

Here are the 4 principles to always keep in mind, whether it’s in your COVID-19 marketing or communications.

Show Up and Make a Difference

It’s understandable that there’s a lot going on. You may suddenly have to figure out how to coordinate remote workers and consistent video meetings. However, just because we’re physically becoming more sheltered does not mean we don’t have a large role to play still publicly. Don’t just “disappear” to weather the storm, but find creative ways to appear and do your part. For example, here are just some of the ways other companies are looking to impact their communities.

  • Logitech introduced a program for Kindergarten to Grade 12 teachers to receive free webcams and headsets so that they can more seamlessly transition to virtual teaching.
  • Audible has started an initiative to offer hundreds of free titles for children and students.
  • Babbel is offering three months of free language learning.

 

Support and Collaborate

The companies at the frontlines of this crisis – the essential businesses, healthcare organizations, and government, are all in need of support and aid. It might be in the form of supplies, equipment. We’re seeing liquor breweries transition to producing hand sanitizer, and clothing brands support in producing cloth hygiene masks. Now is the time to find ways to support such organizations, in whichever ways possible.

BlueDot, for example, is a start-up grown from the labs of the University of Toronto. Their AI solution combines natural language processing with machine learning in order to understand and predict the spread of infectious diseases around the globe. BlueDot was one of the earliest notifiers of the risk of the dangerous new illness, having even predicted its path of infection internationally. 

BlueDot is now working with the Canadian government to continue utilizing AI to gain a greater comprehension of how COVID-19 is mobilizing and where we can implement solutions to reduce its proliferation.

Don’t Aim to Sell, Aim to Solve

Audiences aren’t looking for what you’re selling as much as they’re looking for how you’re addressing current challenges. This principle has applied even before COVID-19 hit the world, but it’s especially the case now. As such, brands should be allocating their utmost attention to devising an impactful (and appropriate) answer to the issues people are facing today.

Take AlayaCare as an example. To address the difficulty of professional caretakers providing aid to people such as seniors given current distancing requirements, they released a COVID-19 screener as part of its home care mobile app software. The application gives care workers the ability to electronically assess risk before they make their visit to provide home and community-based services. This not only protects the worker but those nearby in the community as well. The tool is meant to be used before each visit and is available to personal care workers and clinicians.

Promoting that your brand is helping solve current challenges shows that you are reacting appropriately to the needs of the community, which elevates brand perceptions as one that shows support and compassion during times of crisis.

Communicate with Emotions, Compassion and Facts

During these times it is imperative to display positivity against fear, commitment to cause, and gratitude to all the people that are coming together in these times. It is also an important time to ensure the community. Many factors have come together to create fear and negativity in the community – it is with empathy that you can communicate properly to help alleviate these fears. This is the time to clam and inform – for both your client, customers, and employees.

Subaru, for example, has foregone typical advertising in favour of a direct message thanking those in the frontlines. We produced a similar video in our previous post thanking the nurses battling the virus.

Let’s make a difference. Our communities require us to not just Stay In, but also Stay Innovating. If your business is taking creative ways to support the causes against COVID-19, or our communities in light of COVID-19, you might be a good fit to be featured by us in our upcoming video series “STAY IN-novating”! Please share with us your insights and business plans with us here.

January 19, 2026
"Volunteer advocates are at the heart of Diabetes Canada’s efforts to bring about positive change. They represent the voice of the 11.7 million Canadians living with diabetes or pre-diabetes and speak for those who cannot speak up for themselves. Advocates help raise awareness of diabetes and the daily burden of living with the disease. They participate in Diabetes Canada advocacy campaigns and events across the country, and they help influence public policy by building relationships with elected officials in their ridings and promoting Diabetes Canada’s policy recommendations through their personal and professional networks. To support and grow this vital community, Diabetes Canada launched a new advocacy training series designed to make it easier than ever for people to get involved: Speak up & speak out Getting involved is easy Introducing Diabetes Advocacy 👉 Watch the videos and learn more here: DIABETES CANADA Bringing Advocacy to Life With Video Arc + Crown Media partnered with Diabetes Canada to help bring this important advocacy training to life through strategically designed animated videos, we helped make the training: 🎥 Clear and accessible Animation helped break down complex concepts into simple, visually engaging sequences, so viewers instantly grasp key ideas — like what advocacy is, how it works, and how they can participate. 📈 Action-oriented and motivating The pacing and progression were intentionally structured so someone watching could move from curiosity to confidence — ready to take action. Our approach ensured the advocacy training wasn’t just informative — it felt welcoming, inclusive, and empowering to volunteers from all walks of life. Why Animated Training Content Works Training and onboarding content — especially for volunteer programs and advocacy initiatives — needs to be engaging, easy to understand, and repeatable. Animation is uniquely suited to this because it lets you: Illustrate abstract ideas visually (e.g., advocacy processes, decision pathways) Keep attention with motion and visual cues Streamline complex information into digestible chapters Adapt content for web, social channels, and virtual learning platforms By combining animation with thoughtful narrative structure and live footage, Arc & Crown Media helped create a training resource that volunteers can come back to again and again — whenever they need a refresher or want to share training with others. How Arc + Crown Media Can Help Your Organization At Arc + Crown Media, we specialize in strategic video production that helps organizations educate, train, and inspire their audiences. Whether you’re working with: Volunteers Clients or customers Employees and stakeholders Advocates or community members …we can help you build animated and live-action video series that turn complex ideas into clear, compelling content. We specialize in corporate and nonprofit video production that supports long-term communication strategies, not just one-off campaigns. Organizations work with us to create: Animated explainer videos Training and onboarding video libraries Internal communications from leadership teams Culture and employer branding videos Educational and advocacy content This is especially valuable for companies and nonprofits that need to communicate consistently across departments, locations, or audiences. For many of our clients, video becomes a recurring communication asset — helping them save time, improve message clarity, and increase engagement. Here’s what we bring to every project: ✨ Message strategy & script development 🎬 High-quality animated and live action production 📊 Content designed for multi-platform use 🤝 Collaborative creative process tailored to your mission Video isn’t just storytelling — it’s a strategic communication tool that scales your training, expands engagement, and aligns audiences around your mission. Ready to Make Video Work for You? If your organization needs: Training and onboarding content Advocacy or awareness campaigns Educational or mission-driven storytelling Animated explanation videos …video can be one of the most effective ways to communicate. Looking for Animated or Training Video Production in Canada? If your organization is planning: Volunteer or employee training programs Advocacy or awareness initiatives Internal communications strategies Educational content for clients or stakeholders Professional video production can dramatically improve how your message is understood and remembered. Arc + Crown Media is a Canadian video production company specializing in animated and live-action video content for training, internal communications, and advocacy. We help organizations communicate complex ideas clearly and connect with their audiences authentically. 👉 Contact Arc & Crown Media to learn how video can support your communication goals. Arc + Crown Media creates video content that helps organizations communicate clearly, connect authentically, and scale their impact. Let’s talk about your next video project and how we can help you achieve your goals.
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November 18, 2025
Discover how Toronto businesses can use corporate video to improve internal communication, engage audiences, and strengthen their brand with Arc & Crown Media.
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Learn how corporate videos enhance communication, simplify complex messages, and strengthen brand identity—crafted by Toronto’s video specialists.
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Video marketing continues to be a powerful way for professional services businesses to build relationships, communicate value, and connect authentically with potential clients. With more companies competing in digital spaces, your content must be thoughtful, professional, and designed to both engage and convert. Whether you're in accounting, law, consulting, or IT services, here are ten updated video ideas to help you stand out and strengthen your corporate communication strategy this year. 1. Launch AI-Driven Personalized Video Ads AI personalization is transforming video marketing. Create short, targeted video ads that adapt messaging based on viewer behavior or segment (e.g., small business owner vs. CFO). These videos perform well on platforms like LinkedIn, Instagram, and YouTube, and they can be dynamically inserted into email campaigns or websites for maximum ROI. 2. Share Modern Client Success Stories Customer success stories are still gold—but in 2025, authenticity and storytelling are key. Focus on emotional storytelling and results-driven narratives. Use cinematic techniques, remote video capture tools, or even augmented reality (AR) elements to immerse viewers in your client's journey and how your service made a real difference. 3. Create Explainer Videos with a Corporate Edge Explainer videos remain essential but should now reflect your brand’s tone and professionalism. Use sleek motion design and branded templates. Consider producing industry-specific explainer series (e.g., “Tax Tips for Startups” or “Data Compliance for SMEs”) to demonstrate thought leadership and value. 4. Build Interactive Tutorial Videos Interactive video is a rising trend in corporate training and communication. Add clickable elements, branching scenarios, and built-in assessments to make tutorial videos more engaging and trackable. These are ideal for onboarding clients or guiding them through digital products and service platforms. 5. Live Stream Webinars and Internal Events Livestreaming isn’t just for public webinars anymore—use it for internal comms too. Broadcast leadership updates, town halls, or team celebrations. For external use, stream panels, roundtables, or client Q&As. Tools like LinkedIn Live, Zoom Webinars, and even custom internal platforms support high-quality broadcasts with audience interaction. 6. Use Animated Videos to Break Down Complex Topics Animation is now essential in simplifying corporate messages—especially in finance, legal, and tech. In 2025, use animated explainers not just for customers, but also for internal education, investor relations, or recruitment. Keep visuals clean, inclusive, and on-brand for professionalism and impact. 7. Create Motion Graphics for Microlearning Motion graphics videos (15–60 seconds) are great for sharing insights, facts, or step-by-step guides. These snackable videos are perfect for internal communications, compliance training, or highlighting service stats on social media. Add subtle kinetic text and icons to maintain clarity without overwhelming the viewer. 8. Design Data-Driven Infographic Videos Combine data visualization with narration or music to tell data-rich stories. Whether it’s market trends, client stats, or industry benchmarks, infographic videos are now expected in quarterly reporting, ESG updates, and performance reviews. Embed them into presentations or share as social content. 9. Showcase Company Culture with Behind-the-Scenes Videos Today’s clients and talent want to work with values-driven firms. Culture videos are now strategic. Highlight diversity, inclusion, leadership philosophies, or sustainability initiatives. Follow team members through their day, show off your remote or hybrid culture, or highlight community outreach projects. 10. Launch a Thought Leadership Video Series Create an ongoing series where your executives or subject matter experts share insights on current industry challenges. Use short episodes (2–3 minutes) with strong branding, intro/outro music, and subtitles. This builds credibility, boosts SEO, and aligns with 2025’s demand for expert-led content over pure advertising. Video is no longer optional—it’s an essential tool in both external marketing and internal corporate communications. From personalized outreach to interactive client education and internal alignment, businesses in 2025 that leverage strategic video content will lead the conversation and capture more attention. Start with one or two of these video strategies and scale from there. With the right message and format, video will not only help you generate leads—it will elevate your professional brand and deepen relationships in every direction. Here are some video samples to give you some ideas of the possibilities - click here If you have any questions, please feel free to get in touch. We are always happy to help :)
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