Adding Different Languages to Your Video
February 11, 2021

Having your video content be available in different languages is greatly beneficial. Providing more languages accessible means potentially reaching a far greater number of potential viewers.

Language translated captions

When it comes to the simplest option, captions are the easiest way to make your video more accessible in other languages. Even if the language spoken in the video is in English, viewers in other languages can read the translation at the bottom of the video. Captions can be embedded into the video, meaning they will always be played, or added as .SRT captions (or closed captions), meaning it can be toggled on or off.

Choosing closed captions gives you even greater flexibility, as platforms like YouTube will allow you to upload multiple srt files in different languages. This means Korean and Spanish viewers, for example, can view your content. If your goal is having a wide number of languages covered in your one video, closed captions are the most efficient route to take.

Other ways to adapt your video to another language

Sometimes, just captions are not enough. For example, your video may be largely text-based, which means that you will need to adjust the video itself if you want to properly connect to certain language audiences. As a need for more accessible content rises as well, you may want to consider “dubbing” spoken content in another language. This requires a designated voice actor to record the translated dialogue to be placed on top of the original speaker. Depending on the video content, your video production company can remove the original voice so that there is no overlap between the two speakers.

Challenges to be aware of when adding new languages.

We’ve worked for various projects where more than one language was required, and have had our fair share of the challenges associated with such a requirement. Here are some of the most common challenges we’ve faced that you will want to be aware of in advance for your project:

Some languages are spoken differently in certain parts of the world

It may, or may not come as a surprise that certain languages can be pretty different depending on geographical location. For example, you usually don’t expect a news report to be delivered in a Scottish accent if you live in Canada. The same goes for other languages. In particular, we’ve occasionally run into the challenge of ensuring we deliver French-Canadian translations. Many companies rely on third-party translation services if there is no one in-house to supervise the translation. When hiring a translation service from English to French, especially if you live in Canada, you want to make sure your translators can provide French-Canadian as an option, as there are subtle differences in certain situations. Confirming this early can save you from needing to re-hire a translator down the road.

Dealing with other languages takes time

You should also be aware that whenever another language is added to the mix, the expected turnaround is significantly longer than with English-only content. The important fact to keep in mind is that within a professional video production company, there are multiple people that play a hand in the overall production process. This includes talent, directors, producers, editors, animators, and more. Each one at some point provides their confirmation if the video is of the right quality to consider acceptable to be shown publicly. Naturally, not all would be expected to know different languages – and the slowed pace to ensure no human error should not be discounted. Keep this in mind when you’re expecting a rushed timeline.

We often suggest to produce and finalize an English version of the video content first – and once it’s set in stone it can serve as a template for other languages so that there is less “guesswork” involved.

Ready to take a hand at making your own video content? Check out our extensive online course to become your own DIY video making expert. Prefer to let a professional team handle your video content? Contact us here to get started with Arc and Crown Media!

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"Volunteer advocates are at the heart of Diabetes Canada’s efforts to bring about positive change. They represent the voice of the 11.7 million Canadians living with diabetes or pre-diabetes and speak for those who cannot speak up for themselves. Advocates help raise awareness of diabetes and the daily burden of living with the disease. They participate in Diabetes Canada advocacy campaigns and events across the country, and they help influence public policy by building relationships with elected officials in their ridings and promoting Diabetes Canada’s policy recommendations through their personal and professional networks. To support and grow this vital community, Diabetes Canada launched a new advocacy training series designed to make it easier than ever for people to get involved: Speak up & speak out Getting involved is easy Introducing Diabetes Advocacy 👉 Watch the videos and learn more here: DIABETES CANADA Bringing Advocacy to Life With Video Arc + Crown Media partnered with Diabetes Canada to help bring this important advocacy training to life through strategically designed animated videos, we helped make the training: 🎥 Clear and accessible Animation helped break down complex concepts into simple, visually engaging sequences, so viewers instantly grasp key ideas — like what advocacy is, how it works, and how they can participate. 📈 Action-oriented and motivating The pacing and progression were intentionally structured so someone watching could move from curiosity to confidence — ready to take action. 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How Arc + Crown Media Can Help Your Organization At Arc + Crown Media, we specialize in strategic video production that helps organizations educate, train, and inspire their audiences. Whether you’re working with: Volunteers Clients or customers Employees and stakeholders Advocates or community members …we can help you build animated and live-action video series that turn complex ideas into clear, compelling content. We specialize in corporate and nonprofit video production that supports long-term communication strategies, not just one-off campaigns. Organizations work with us to create: Animated explainer videos Training and onboarding video libraries Internal communications from leadership teams Culture and employer branding videos Educational and advocacy content This is especially valuable for companies and nonprofits that need to communicate consistently across departments, locations, or audiences. For many of our clients, video becomes a recurring communication asset — helping them save time, improve message clarity, and increase engagement. Here’s what we bring to every project: ✨ Message strategy & script development 🎬 High-quality animated and live action production 📊 Content designed for multi-platform use 🤝 Collaborative creative process tailored to your mission Video isn’t just storytelling — it’s a strategic communication tool that scales your training, expands engagement, and aligns audiences around your mission. Ready to Make Video Work for You? If your organization needs: Training and onboarding content Advocacy or awareness campaigns Educational or mission-driven storytelling Animated explanation videos …video can be one of the most effective ways to communicate. Looking for Animated or Training Video Production in Canada? If your organization is planning: Volunteer or employee training programs Advocacy or awareness initiatives Internal communications strategies Educational content for clients or stakeholders Professional video production can dramatically improve how your message is understood and remembered. Arc + Crown Media is a Canadian video production company specializing in animated and live-action video content for training, internal communications, and advocacy. We help organizations communicate complex ideas clearly and connect with their audiences authentically. 👉 Contact Arc & Crown Media to learn how video can support your communication goals. Arc + Crown Media creates video content that helps organizations communicate clearly, connect authentically, and scale their impact. Let’s talk about your next video project and how we can help you achieve your goals.
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