Overcoming the Fear of Putting Out Video Content
March 25, 2021

Have you ever let fear hold you back? I think the answer is yes for most of us. Interestingly though, a lot of that fear may be subconscious and you may not even recognize the ways in which it’s causing you to miss opportunities. I felt this was an important topic to speak on because it’s something that I’ve found everyone I coach or direct struggles with. But the important thing about the individuals I work with is they’ve taken the first step. Pushing yourself to do something beyond your comfort zone is a great way to know that you are making progress.

Why do we often procrastinate important tasks?

Why do people decide something isn’t worth their time when they know it could be a game changer for them?

I really think it boils down to fear.

So many of us have a subconscious voice that we don’t even hear, but it’s steering us in a consistent direction so we don’t need to leave our comfort zone.

In having an opportunity to connect with and coach so many great business leaders over the last year, as well as interview and direct on-set over the last decade, I’ve noticed this is a universal struggle.

For start-up founders and senior level executives; from technical team members to front line sales staff, we all have insecurities.

And while just “getting over it” isn’t an easy option, learning how to reframe the narrative you tell yourself can make a big impact and help you accomplish those goals that are going to move the needle in your job or business.

So the next time you try to push something important to the side, stop to recognize that you may be doing it based on fear of the unknown.

And remind yourself that those you look up to, and those that have accomplished what you also hope to, likely had similar doubts.

But they didn’t let what others might think of them get in the way. So they pushed the self-doubt out, forged ahead, and when they looked back they couldn’t believe that they hadn’t started sooner.

If you’ve wanted to put yourself out there on video, to tell your story, share your expertise, and connect with your audience, then reach out to me to learn how I can help you.

Ready to take a hand at making your own video content? Check out our extensive online  course  to become your own DIY video making expert. Prefer to let a professional team handle your video content? Contact us  here  to get started with Arc and Crown Media!

April 17, 2025
Video marketing continues to be a powerful way for professional services businesses to build relationships, communicate value, and connect authentically with potential clients. With more companies competing in digital spaces, your content must be thoughtful, professional, and designed to both engage and convert. Whether you're in accounting, law, consulting, or IT services, here are ten updated video ideas to help you stand out and strengthen your corporate communication strategy this year. 1. Launch AI-Driven Personalized Video Ads AI personalization is transforming video marketing. Create short, targeted video ads that adapt messaging based on viewer behavior or segment (e.g., small business owner vs. CFO). These videos perform well on platforms like LinkedIn, Instagram, and YouTube, and they can be dynamically inserted into email campaigns or websites for maximum ROI. 2. Share Modern Client Success Stories Customer success stories are still gold—but in 2025, authenticity and storytelling are key. Focus on emotional storytelling and results-driven narratives. Use cinematic techniques, remote video capture tools, or even augmented reality (AR) elements to immerse viewers in your client's journey and how your service made a real difference. 3. Create Explainer Videos with a Corporate Edge Explainer videos remain essential but should now reflect your brand’s tone and professionalism. Use sleek motion design and branded templates. Consider producing industry-specific explainer series (e.g., “Tax Tips for Startups” or “Data Compliance for SMEs”) to demonstrate thought leadership and value. 4. Build Interactive Tutorial Videos Interactive video is a rising trend in corporate training and communication. Add clickable elements, branching scenarios, and built-in assessments to make tutorial videos more engaging and trackable. These are ideal for onboarding clients or guiding them through digital products and service platforms. 5. Live Stream Webinars and Internal Events Livestreaming isn’t just for public webinars anymore—use it for internal comms too. Broadcast leadership updates, town halls, or team celebrations. For external use, stream panels, roundtables, or client Q&As. Tools like LinkedIn Live, Zoom Webinars, and even custom internal platforms support high-quality broadcasts with audience interaction. 6. Use Animated Videos to Break Down Complex Topics Animation is now essential in simplifying corporate messages—especially in finance, legal, and tech. In 2025, use animated explainers not just for customers, but also for internal education, investor relations, or recruitment. Keep visuals clean, inclusive, and on-brand for professionalism and impact. 7. Create Motion Graphics for Microlearning Motion graphics videos (15–60 seconds) are great for sharing insights, facts, or step-by-step guides. These snackable videos are perfect for internal communications, compliance training, or highlighting service stats on social media. Add subtle kinetic text and icons to maintain clarity without overwhelming the viewer. 8. Design Data-Driven Infographic Videos Combine data visualization with narration or music to tell data-rich stories. Whether it’s market trends, client stats, or industry benchmarks, infographic videos are now expected in quarterly reporting, ESG updates, and performance reviews. Embed them into presentations or share as social content. 9. Showcase Company Culture with Behind-the-Scenes Videos Today’s clients and talent want to work with values-driven firms. Culture videos are now strategic. Highlight diversity, inclusion, leadership philosophies, or sustainability initiatives. Follow team members through their day, show off your remote or hybrid culture, or highlight community outreach projects. 10. Launch a Thought Leadership Video Series Create an ongoing series where your executives or subject matter experts share insights on current industry challenges. Use short episodes (2–3 minutes) with strong branding, intro/outro music, and subtitles. This builds credibility, boosts SEO, and aligns with 2025’s demand for expert-led content over pure advertising. Video is no longer optional—it’s an essential tool in both external marketing and internal corporate communications. From personalized outreach to interactive client education and internal alignment, businesses in 2025 that leverage strategic video content will lead the conversation and capture more attention. Start with one or two of these video strategies and scale from there. With the right message and format, video will not only help you generate leads—it will elevate your professional brand and deepen relationships in every direction. Here are some video samples to give you some ideas of the possibilities - click here If you have any questions, please feel free to get in touch. We are always happy to help :)
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