Corporate video can tell your company’s story better than any text on the About Us page of your website. In this blog I want to share 4 reasons to use corporate video to tell your company story. Video lets you add images, sound, and on-screen text to tell your story in ways text alone never could. Video is capable of engaging your employees, your suppliers and your customers in a way that gets them emotionally invested in the success of your company. Below are 4 reasons to use corporate videos to tell your story.
A corporate video that tells the story of your company can be a very effective tool for marketing your products or services because it will tell the audience who you are and what they should expect from your organization.
On another level, it will help your employees learn about and become invested in your company’s history, your mission, and your vision. Here are 4 important reasons why we think you should utilize corporate videos to tell your story.
To Educate Your Employees
Corporate videos can educate employees by offering brief lessons about the company. For example, if an organization is trying to establish itself in another country, it can create a video that talks about the history of the company in their home country to educate the employees.
To Create a Sense of Belonging
Creating corporate videos allows employees to better understand the vision, mission, and values of their organization. Telling stories through corporate videos help employees feel like they are part of one big family where everyone has a place.
To Improve Company Culture
Corporate videos allow organizations to communicate their culture and values. It helps employees understand why it is important for them to follow and spread the company’s core values. Creating corporate videos allows management to give an emotional connection between employees and the brand they work for.
To Enhance Your Business & Brand Recognition
Corporate videos can help organizations to better understand how customers will react to their products or services. It allows the company’s management to learn about their audience and adjust their direction based on that information. For example, an organization that is trying to expand its business in another country can create a video about the product they are selling and use it as a tool to communicate their message.
Conclusion
Organizations can, and do, tell their story in many ways. But video is one of the most effective of those ways and should not be overlooked or ignored. Video is unique in its ability to allow you to connect with your audience in a way that is both dynamic and engaging. Moreover, the very act of creating a corporate video can help you better understand and articulate your own vision, which you can then share with the people that matter most – your employees, your suppliers and your customers. We hope the 4 reasons to use corporate video outlined above inspire you to start leveraging the considerable power of video.
Are you thinking about producing your own video content, but would like a little more information first? Check out our extensive online course and become your own DIY video expert. If you’d prefer to let a professional team handle your video content, don’t hesitate to contact us here. The team at Arc and Crown Media would be more than happy to help.
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