Video-In-Email Marketing
February 7, 2022

Have you ever tried adding videos to your email?  If you haven’t, judging by these stats maybe you should.  Video-in-email marketing works!  In fact, just having the word video in an emails subject line:

  • increases its Open Rate by 19%
  • increase click-through-rate by 65%
  • while decreasing Unsubscribes by 26%

Those three stats alone justify incorporating video into your emails.  However, to enjoy all the benefits video can offer, there are a few things to keep in mind before you get started.  After all, good results only come with the successful implementations of a good strategy.

QUALITY IS KEY 

Only share videos that provide viewers with quality content that tells them something useful or they’ll stop opening your emails, video or no video.  This may sound obvious, but it’s crucial to the success of your efforts and needs to be a respected part of your process. Quality is not a subjective concept in this case, as it has everything to do with your ability to come up with content that provides real value to your audience.

The types of videos you include can vary greatly, depending on the purpose of the email.  For example, if your goal is increase brand awareness or build your network, a thought leadership video that showcases your grasp of the viewers’ challenges with valuable tips, advice or insight might be the way to go.

Video-in-email marketing works because they can become whatever you need them to be. Because of that, an important part of your process involves   deciding what type of videos to choose.  Promotional videos that feature your products, corporate videos that tout your company’s credentials and stature in the market, product tutorials, insightful interviews with industry leaders… these are just some of the types of videos you should consider. It may seem like a daunting task, but incorporating variety will   supercharge your email marketing strategy.

But quality doesn’t only refer to your videos’ content, it refers equally to the literal quality of your videos: the image resolution, lighting, editing and sound.  Think of them as two sides of the same coin. The better the quality of both sides of that coin, the more engaging and effective your videos will be.

COME UP WITH EFFECTIVE SUBJECT LINES

The subject line is the first piece of your email marketing content your recipient sees, and it is crucial to determining [and improving] your open rates.  As such, it needs to be compelling enough to convince your recipients that checking it out is in their best interests.   As mentioned in the first paragraph of this blog post, a big part of the equation that makes a subject line compelling is the word “video”. The next part of the equation to motivate the recipient to action is clearly stating the value of the video’s subject matter and how it addresses a need.

It’s well known that the simpler you make anything, the better your results will be.  The same goes for emails. So, it stands to reason that allowing the recipient to play a video right from the message, rather than having to click and go to your website or YouTube is a great way to increase your open rate.  The good news is that with Outlook, Mac, and iOS Mail, it’s actually possible to embed videos directly in emails using HTML5.

A FEW BEST PRACTICES 

No matter what kind of content you are creating for your email marketing campaign, it is imperative it addresses a need of your target audience. Knowing this will help you come up with effective client communication that generates the high conversion rate you’re looking for.  This applies to both the written and video content you include in your emails.  So, as you’re writing the scripts for your videos, ask yourself, “Does the information I’m sharing help my customer become more efficient, profitable or successful?”  If not, find something else to share with them.  The key is creating content that serves the interests of your audience first, and you second.

Also, make sure to use the right mental triggers to convince them to press play.   Whenever you use video in email marketing, it must be part of a broader strategy to lead your potential customer somewhere. This is done with good CTAs that leverage the right phycological triggers that are direct, easy to notice, and speak in their language.

Make sure your videos themselves also have effective CTA s  that lead the viewer – your potential customer – to the next stage of your relationship. Never create any piece of content that does not have a clear next step for the audience to follow.

KEEP YOUR VIDEOS SHORT 

Video-in-email marketing works when you keep the videos short.  An email is an expressway of communication. Most people read them in-between other tasks. Which is why it is important to keep your video short.  People can justify spending a couple of minutes watching a video, but many will skip over a video that’s even 3-minutes long.  They may make a mental note to go back to it when they have more time.  But few will.  Brevity is essential to increasing your engagement rate. So be careful not to ask for more of their attention that they are willing to give.

GENERATE ANTICIPATION FOR YOUR VIDEOS

You can increase interest in your emails with video by creating anticipation among your recipients.  These expectations will ensure they’re watching for your next entry and may even look forward to it.

This can be accomplished in a few ways.  One is to create a series. For example, a four-part series on a topic with each episode covering one aspect.  Maybe part one lays out a challenge common to many of your customers.  Parts two and three could be devoted to solutions, while part four covers the results people can expect to see if they follow your suggestions.  Just make sure you make it obvious that this is the first of a 4-part series, then sit back and enjoy the results.

IN CONCLUSION

To reiterate, video-in-email marketing works.  It’s an example of how the right content implemented in the right way WILL increase both exposure and engagements, and will have a positive influence on the success of your marketing efforts.  So we invite you to give it a try… it just may help you reach your goals.  And you just might have fun along the way.

If you’d like a professional team to handle your video content, don’t hesitate to contact us here or click here to book a free 30-min video consultation with one of our producers.  The team at Arc and Crown Media would be more than happy to help.

The post Video-In-Email Marketing appeared first on Arc and Crown Media.

Self-Recorded Video Production in Toronto: A Simple Process for Scalable, Professional Content

April 8, 2026
Self-recorded video is becoming one of the most effective ways for Toronto-based companies to communicate internally, train teams, and build a strong, authentic brand presence—without relying on full-scale production for every piece of content. But most teams hit the same challenges: What should we say? How do we make it look professional? How do we keep it consistent across teams? This guide breaks down a simple, repeatable self-recorded video process designed specifically for businesses in Toronto looking to scale their communication. In fast-moving industries like finance, healthcare, and tech across Toronto, video has become essential for: Internal communication across hybrid teams Employee training and onboarding Leadership messaging Company-wide updates Self-recorded video allows organizations to: Move faster without production bottlenecks Create more authentic, human content Reduce ongoing production costs Build a scalable internal content system The key is having the right structure and support in place. Step 1: Start With Clarity, Not Guesswork Before hitting record, successful teams align on strategy first. What Toronto Businesses Should Focus On: Define your objective Are you creating training content? Internal updates? Executive communication? Choose the right format Talking head, screen recording, or guided presentation? Work within your team’s capabilities Whether you're a downtown corporate office or a growing startup, your process should fit your resources. Structure your messaging clearly Simple, direct communication performs better than overproduced scripts. Get expert guidance when needed Strategic support early on prevents wasted time later. Clarity upfront saves time, budget, and internal friction. Step 2: Capture Content Your Team Feels Confident Creating Once the plan is clear, recording becomes easy and repeatable. Most Toronto teams are already equipped to film using: Smartphones Laptops or webcams Basic lighting setups What Makes the Biggest Impact: On-camera confidence Professionals aren’t always natural on video but some training can dramatically improve delivery. Simple technical setup Clean audio, proper framing, and lighting matter more than expensive gear. Test recordings A quick trial run avoids common mistakes. Flexible workflows Recording should fit into your team’s schedule, especially in busy corporate environments. The system ensures consistency and quality. Step 3: Turn Raw Footage Into Branded, Ready-to-Use Content This is where your videos become valuable business assets. Post-Production That Elevates Your Content: Edit for clarity and engagement Remove filler, tighten messaging, improve pacing. Repurpose content Turn one recording into multiple internal or external assets. Add branding Graphics, captions, and visual consistency reinforce your company identity. Deliver ready-to-use videos Content that can be immediately shared across teams or platforms. For Toronto organizations, this step is key to maintaining a professional standard at scale. Make Your Video Content Work Across Your Organization Creating content is only part of the equation—distribution drives impact. Teams often integrate self-recorded videos into: Internal communication platforms Learning and development systems HR onboarding processes Marketing and employer branding With the right system, your content doesn’t just get created—it gets used consistently across the business. Build a Scalable Video System (Not Just One-Off Content) The most effective companies in Toronto don’t treat video as a one-time project. They build a repeatable workflow that allows them to: Produce content consistently Maintain quality without slowing down Scale communication across departments Self-recorded video becomes a long-term business tool. Looking for Self-Recorded Video Support in Toronto? If your team is exploring how to implement self-recorded video effectively, having the right structure can make all the difference. From planning and on-camera training to editing and delivery, a clear process ensures your videos are not just created, but actually drive results. Contact us for more info https://www.arcandcrown.com/contact
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Advocate for Diabetes Canada

January 19, 2026
"Volunteer advocates are at the heart of Diabetes Canada’s efforts to bring about positive change. They represent the voice of the 11.7 million Canadians living with diabetes or pre-diabetes and speak for those who cannot speak up for themselves. Advocates help raise awareness of diabetes and the daily burden of living with the disease. They participate in Diabetes Canada advocacy campaigns and events across the country, and they help influence public policy by building relationships with elected officials in their ridings and promoting Diabetes Canada’s policy recommendations through their personal and professional networks. To support and grow this vital community, Diabetes Canada launched a new advocacy training series designed to make it easier than ever for people to get involved: Speak up & speak out Getting involved is easy Introducing Diabetes Advocacy 👉 Watch the videos and learn more here: DIABETES CANADA Bringing Advocacy to Life With Video Arc + Crown Media partnered with Diabetes Canada to help bring this important advocacy training to life through strategically designed animated videos, we helped make the training: 🎥 Clear and accessible Animation helped break down complex concepts into simple, visually engaging sequences, so viewers instantly grasp key ideas — like what advocacy is, how it works, and how they can participate. 📈 Action-oriented and motivating The pacing and progression were intentionally structured so someone watching could move from curiosity to confidence — ready to take action. Our approach ensured the advocacy training wasn’t just informative — it felt welcoming, inclusive, and empowering to volunteers from all walks of life. Why Animated Training Content Works Training and onboarding content — especially for volunteer programs and advocacy initiatives — needs to be engaging, easy to understand, and repeatable. Animation is uniquely suited to this because it lets you: Illustrate abstract ideas visually (e.g., advocacy processes, decision pathways) Keep attention with motion and visual cues Streamline complex information into digestible chapters Adapt content for web, social channels, and virtual learning platforms By combining animation with thoughtful narrative structure and live footage, Arc & Crown Media helped create a training resource that volunteers can come back to again and again — whenever they need a refresher or want to share training with others. How Arc + Crown Media Can Help Your Organization At Arc + Crown Media, we specialize in strategic video production that helps organizations educate, train, and inspire their audiences. Whether you’re working with: Volunteers Clients or customers Employees and stakeholders Advocates or community members …we can help you build animated and live-action video series that turn complex ideas into clear, compelling content. We specialize in corporate and nonprofit video production that supports long-term communication strategies, not just one-off campaigns. Organizations work with us to create: Animated explainer videos Training and onboarding video libraries Internal communications from leadership teams Culture and employer branding videos Educational and advocacy content This is especially valuable for companies and nonprofits that need to communicate consistently across departments, locations, or audiences. For many of our clients, video becomes a recurring communication asset — helping them save time, improve message clarity, and increase engagement. Here’s what we bring to every project: ✨ Message strategy & script development 🎬 High-quality animated and live action production 📊 Content designed for multi-platform use 🤝 Collaborative creative process tailored to your mission Video isn’t just storytelling — it’s a strategic communication tool that scales your training, expands engagement, and aligns audiences around your mission. Ready to Make Video Work for You? If your organization needs: Training and onboarding content Advocacy or awareness campaigns Educational or mission-driven storytelling Animated explanation videos …video can be one of the most effective ways to communicate. Looking for Animated or Training Video Production in Canada? If your organization is planning: Volunteer or employee training programs Advocacy or awareness initiatives Internal communications strategies Educational content for clients or stakeholders Professional video production can dramatically improve how your message is understood and remembered. Arc + Crown Media is a Canadian video production company specializing in animated and live-action video content for training, internal communications, and advocacy. We help organizations communicate complex ideas clearly and connect with their audiences authentically. 👉 Contact Arc & Crown Media to learn how video can support your communication goals. Arc + Crown Media creates video content that helps organizations communicate clearly, connect authentically, and scale their impact. Let’s talk about your next video project and how we can help you achieve your goals.
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