Corporate videos are an excellent way to strengthen your brand identity. This is because they allow you to create a consistent visual identity for your business. When someone views your video, they will learn about the company’s product or service offerings, company culture, and the type of customer service you provide. That’s why branding is key to a successful video marketing strategy. In your video, you can use your logo in the opening and closing credits, your catchphrase or slogan, and even the colour palette used in your branding. Once you create a brand identity for your company, you’ll want to establish it in all of your marketing channels. This includes your website, social media accounts, email marketing campaigns, and even the way you interact with your clients in person.

Another reason why a corporate video is important is that it improves your visibility on search engines. A video is a great tool for attracting and engaging potential clients. Once it’s published on your website, social media channels, and YouTube, it will drive more organic traffic to your site. Also, Google likes to rank videos higher than other forms of content because it knows how useful they are to the visitors of their website. That’s why you’ll often see first-page search engine results dominated by corporate videos. When you create a video for your company, think about the keywords that you want to rank for. Using relevant keywords in your video can help it appear among the top search engine results. Also, make sure to optimize your video with the right meta description and title so that it gets added to the appropriate search engine results page.

Video marketing has also been proven to increase client engagement. Studies show that clients who watch corporate videos are 50% more likely to buy from the company. Moreover, these clients are also more likely to recommend your brand to their network. All in all, the investment in creating a corporate video is worth the return on investment. Corporate videos can also be used as a lead generation tool. You can create a branded video that educates clients about your product or service and guides them through the buying process. When you use a video as a lead generation tool, you create a more personal connection with your audience. Who better to educate customers about your brand and product or service offerings than the people who work for your company? That’s why a corporate video is important because it gives potential clients a more personal view of your business.

A corporate video is an excellent and effective way to strengthen your brand identity, increase client engagement, and improve your visibility and presence on search engines. 

View some of the corporate videos we have produced here: https://www.arcandcrown.com/our-work