Recent statistics show that consumers prefer to watch videos than read text when looking for information. In order to effectively incorporate video into your digital marketing strategy, you need to understand the various factors that impact its effectiveness. After all, no two businesses are alike which means you shouldn’t expect your video marketing efforts to be equally effective for everyone. However, if you do want to start incorporating video as part of your overall digital marketing strategy, here are 5 tips you can implement right away:

Perhaps the most important video marketing strategy you can implement is to be transparent and honest with your customers. Specifically, let them know why you are creating video content, how it helps them, and what kind of results you are hoping to see. It is important that you don’t hide behind the excuse of “digital marketing”, but rather let your customers know exactly how video marketing works and the benefits it has for them. If you are creating a tutorial video that explains your product’s features, future buyers can learn even more by seeing how it applies to their specific needs. When you are transparent, your customers know they can trust you more and they are more likely to share their reviews and testimonials with their friends and family.

You may be tempted to hide behind your company’s logo while filming videos, but that won’t win any friends. Instead, strive to be more human and let your personality shine through. Though it might be tempting to play it safe and stick to a scripted video script, this will make you come across as robotic and not very personable. Instead, try to add a bit of your own personality to every video you create. 

While you may want to prove to your customers how great your video marketing strategy is, you should never forget the value of showing over telling. Let your customers experience your videos by incorporating both live and recorded footage with beautiful graphics and visuals. This can help provide a more engaging and interactive experience for your customers, which is ultimately better than just reading them a scripted description of your videos. Try to set up your videos in different settings so that they feel more authentically genuine. For example, you can take your customers on a virtual trip by filming your videos in different areas of your workplace. 

One of the best video marketing strategies you can implement is to tell a story, one that connects with your customers on a personal level. By exploring different emotions and showing how your products can help people solve real-life problems, you can create a truly memorable experience for your customers. You can also incorporate user-generated content (UGC) by crowdsourcing topics and ideas for your story from your clients. For example, if your product is for businesspeople who are always on the go, you can create a story about how your product has helped a real person who has a problem that resembles theirs.

One final video marketing strategy you need to implement is to use video analytics. Specifically, you should use tools such as Google Analytics and Amplitude to understand which videos are performing the best, which products are driving the most sales, and to help measure the effectiveness of your social media and email campaigns. By using these tools, you can create more targeted Facebook ads, ramp up email marketing campaigns, and see which types of content and language are driving the most engagement on your social media accounts.

When it comes to video marketing strategies, the best way to succeed is to be transparent and honest with your customers. Let them experience your videos by incorporating both live and recorded footage with beautiful graphics and visuals. You can also create a story that connects with your customers on a personal level, while using video analytics to help measure the effectiveness and effectiveness of your digital campaigns.