The use of artificial intelligence (AI) in video production has been on the rise in recent years, with many companies looking for new ways to create engaging and personalized content. One of the most exciting developments in this field is the use of AI avatars, which can be customized to look and sound like real people, but without the need for a physical actor. But will these avatars become the new normal for video, or is it just a passing trend?

One company leading the charge in AI avatar technology is Synthesia. Their video generation platform allows users to create high-quality videos with customizable avatars and voiceovers. With this tool, content creators can easily produce videos without having to appear on camera themselves. This is particularly useful for those who feel uncomfortable in front of the camera but still want to create engaging video content.

The technology behind Synthesia's platform is impressive. Their AI algorithms can analyze and replicate human speech patterns, allowing avatars to deliver realistic voiceovers with perfect intonation and emotion. Users can also customize the avatars to look like themselves or choose from a library of pre-made characters.

But the question remains: are AI avatars just a passing trend, or are they the future of video? It's hard to say for sure, but there are certainly some compelling reasons to believe that they could become a new normal. For one, AI avatars can save time and money on video production, as there's no need to hire actors or film on location. Additionally, they offer a high degree of personalization, allowing businesses to create videos that are tailored to their target audience.

At the same time, there are some concerns about the use of AI avatars in video production. Some argue that they could contribute to the further erosion of trust in media, as viewers may not be able to distinguish between a real person and an avatar. Others worry that the use of AI avatars could result in a lack of diversity in video content, as it may be easier to stick to a single avatar design rather than creating a range of characters.

Despite these concerns, there's no denying that the technology behind AI avatars is impressive, and it's likely that we'll continue to see more companies experimenting with them in the years to come. Whether they become the new normal for video or not, it's clear that they offer an exciting new way to create engaging and personalized content.

At Arc and Crown Media, we're always researching and testing new tools that can simplify workflows while maintaining professional quality. If you have a project in mind, we're here to assist and consult on the process of creating any type of video.

Let's make some amazing video content together!

Check out the tool here: synthesia.io