Tips to create social media videos that attract your audience
February 14, 2023
Videos are a great way to share information with your audience and sell products or services.
They’re also an excellent way to promote a specific product or service. But, creating videos that sell is no easy feat. There are so many factors that go into coming up with the perfect video. Thankfully, there are some great resources out there that can help you create videos that sell even if you’re brand new to digital marketing. Keep reading to discover how to create great social media videos that sell!
Research and planning
Before you create a single social media video, you’ll need to do some research. You can either hire a professional video production company or you can do your own research to come up with ideas for videos to post on social channels. When you’re researching your target audience, it’s important to look at the purpose of your video. In what market are you trying to reach? What problems and needs do you want to solve? Once you’ve determined the purpose of your video, you can move onto researching your audience. How are they consuming media? What channels are they following, and who are they following?
Make sure your video is relevant
Since you’ll be posting your videos on social media channels, you’ll want them to be relevant to the channel and the topic. You can test this by posting a video related to your channel, then test it out by going to the channel and leaving a reply. If the majority of the people following your account are interested in your niche, then you’ve likely found a following. But, if they’re more interested in general topics, then your video won’t go viral. Your video must be relevant to the audience, so make sure it covers the right topics. If your audience is interested in technology, try posting a video about how to use Instagram’s new filters. If you’re interested in fashion, post a video on how to create a celebrity style Instagram post. Your video must be specific to the audience. If you want to target your audience more specifically, don’t make general videos that only appeal to the masses.
Use a variety of media
For social media videos, you don’t want to solely rely on one form of media. You can’t just post a video on YouTube and expect it to go viral. The same goes for videos on Instagram. In order for your video to go viral, it must be posted on sites like Facebook, YouTube, and Instagram. In order for your video to be viewed and shared on social media, you’ll need to post it on different channels. If you only post videos on YouTube, you’ll be penalized for low views. Similarly, if you only share videos on Instagram, you’ll be penalized for low likes. You must do everything you can to maximize the reach of your videos.
Don’t be afraid to use graphics and stock footage
There's a reason stock footage is such a popular tool in the marketing world - it's cost-effective, and it's an alternative to traditional videos. With stock footage, you can create professional videos that are just as effective as videos created with more expensive methods. Plus, stock footage is ideal for marketing videos - it's visually striking and easy to understand, making it a great choice for viewers who are on a budget. And best of all, stock footage is available at a fraction of the cost of video production services. So whether you're looking for an affordable way to create high-quality marketing videos, or you're looking for an alternative to traditional video production, stock footage is the perfect option. Use imagery that’s relevant to your brand, product, or service. You can find tons of free stock footage and graphics online, or you can use websites like istock.com, pond5.com, Textures.com.
Use exciting, fun music
When it comes to creating social media videos, the music is as important as the visuals. Not only does music help create a mood in a video, but it can also direct your audience’s attention to a certain part of the video. If the audience is reading the text on the bottom of the video, they’ll be less interested in what’s happening on the top of the video. In order to direct your audience’s attention to a certain part of the video, you’ll need to play music that gets their attention. If you want your audience to take notice, then you have to play the music that will do that. In order to create a certain mood in your video, you’ll need to use music that’s relaxing, helps promote a peaceful mindset, and decreases stress. When it comes to music in your videos, you have a few different options. You can use either royalty-free music or your own music. If your videos feature your brand or product, you should consider using your own music. But, if you want a clean, well-marketed video, royalty-free music is the best choice.
Summing up
When it comes to creating great social media videos that sell, there are multiple factors that go into it. While creating the basics of a social media post like a video, image, and update is easy, coming up with ideas for videos that sell is much more challenging. There are a number of factors that go into creating successful social media videos that sell, but the most important ones are research and planning. You can either hire a professional video production company or you can do your own research to come up with ideas for videos to post on social channels. Now that you know how to create great social media videos that sell, it’s time to put your knowledge to the test. Use these tips to create social media videos that will get you more likes and comments in no time!
Self-recorded video is becoming one of the most effective ways for Toronto-based companies to communicate internally, train teams, and build a strong, authentic brand presence—without relying on full-scale production for every piece of content. But most teams hit the same challenges: What should we say? How do we make it look professional? How do we keep it consistent across teams? This guide breaks down a simple, repeatable self-recorded video process designed specifically for businesses in Toronto looking to scale their communication. In fast-moving industries like finance, healthcare, and tech across Toronto, video has become essential for: Internal communication across hybrid teams Employee training and onboarding Leadership messaging Company-wide updates Self-recorded video allows organizations to: Move faster without production bottlenecks Create more authentic, human content Reduce ongoing production costs Build a scalable internal content system The key is having the right structure and support in place. Step 1: Start With Clarity, Not Guesswork Before hitting record, successful teams align on strategy first. What Toronto Businesses Should Focus On: Define your objective Are you creating training content? Internal updates? Executive communication? Choose the right format Talking head, screen recording, or guided presentation? Work within your team’s capabilities Whether you're a downtown corporate office or a growing startup, your process should fit your resources. Structure your messaging clearly Simple, direct communication performs better than overproduced scripts. Get expert guidance when needed Strategic support early on prevents wasted time later. Clarity upfront saves time, budget, and internal friction. Step 2: Capture Content Your Team Feels Confident Creating Once the plan is clear, recording becomes easy and repeatable. Most Toronto teams are already equipped to film using: Smartphones Laptops or webcams Basic lighting setups What Makes the Biggest Impact: On-camera confidence Professionals aren’t always natural on video but some training can dramatically improve delivery. Simple technical setup Clean audio, proper framing, and lighting matter more than expensive gear. Test recordings A quick trial run avoids common mistakes. Flexible workflows Recording should fit into your team’s schedule, especially in busy corporate environments. The system ensures consistency and quality. Step 3: Turn Raw Footage Into Branded, Ready-to-Use Content This is where your videos become valuable business assets. Post-Production That Elevates Your Content: Edit for clarity and engagement Remove filler, tighten messaging, improve pacing. Repurpose content Turn one recording into multiple internal or external assets. Add branding Graphics, captions, and visual consistency reinforce your company identity. Deliver ready-to-use videos Content that can be immediately shared across teams or platforms. For Toronto organizations, this step is key to maintaining a professional standard at scale. Make Your Video Content Work Across Your Organization Creating content is only part of the equation—distribution drives impact. Teams often integrate self-recorded videos into: Internal communication platforms Learning and development systems HR onboarding processes Marketing and employer branding With the right system, your content doesn’t just get created—it gets used consistently across the business. Build a Scalable Video System (Not Just One-Off Content) The most effective companies in Toronto don’t treat video as a one-time project. They build a repeatable workflow that allows them to: Produce content consistently Maintain quality without slowing down Scale communication across departments Self-recorded video becomes a long-term business tool. Looking for Self-Recorded Video Support in Toronto? If your team is exploring how to implement self-recorded video effectively, having the right structure can make all the difference. From planning and on-camera training to editing and delivery, a clear process ensures your videos are not just created, but actually drive results. Contact us for more info https://www.arcandcrown.com/contact
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