Tips to create social media videos that attract your audience
February 14, 2023
Videos are a great way to share information with your audience and sell products or services.
They’re also an excellent way to promote a specific product or service. But, creating videos that sell is no easy feat. There are so many factors that go into coming up with the perfect video. Thankfully, there are some great resources out there that can help you create videos that sell even if you’re brand new to digital marketing. Keep reading to discover how to create great social media videos that sell!
Research and planning
Before you create a single social media video, you’ll need to do some research. You can either hire a professional video production company or you can do your own research to come up with ideas for videos to post on social channels. When you’re researching your target audience, it’s important to look at the purpose of your video. In what market are you trying to reach? What problems and needs do you want to solve? Once you’ve determined the purpose of your video, you can move onto researching your audience. How are they consuming media? What channels are they following, and who are they following?
Make sure your video is relevant
Since you’ll be posting your videos on social media channels, you’ll want them to be relevant to the channel and the topic. You can test this by posting a video related to your channel, then test it out by going to the channel and leaving a reply. If the majority of the people following your account are interested in your niche, then you’ve likely found a following. But, if they’re more interested in general topics, then your video won’t go viral. Your video must be relevant to the audience, so make sure it covers the right topics. If your audience is interested in technology, try posting a video about how to use Instagram’s new filters. If you’re interested in fashion, post a video on how to create a celebrity style Instagram post. Your video must be specific to the audience. If you want to target your audience more specifically, don’t make general videos that only appeal to the masses.
Use a variety of media
For social media videos, you don’t want to solely rely on one form of media. You can’t just post a video on YouTube and expect it to go viral. The same goes for videos on Instagram. In order for your video to go viral, it must be posted on sites like Facebook, YouTube, and Instagram. In order for your video to be viewed and shared on social media, you’ll need to post it on different channels. If you only post videos on YouTube, you’ll be penalized for low views. Similarly, if you only share videos on Instagram, you’ll be penalized for low likes. You must do everything you can to maximize the reach of your videos.
Don’t be afraid to use graphics and stock footage
There's a reason stock footage is such a popular tool in the marketing world - it's cost-effective, and it's an alternative to traditional videos. With stock footage, you can create professional videos that are just as effective as videos created with more expensive methods. Plus, stock footage is ideal for marketing videos - it's visually striking and easy to understand, making it a great choice for viewers who are on a budget. And best of all, stock footage is available at a fraction of the cost of video production services. So whether you're looking for an affordable way to create high-quality marketing videos, or you're looking for an alternative to traditional video production, stock footage is the perfect option. Use imagery that’s relevant to your brand, product, or service. You can find tons of free stock footage and graphics online, or you can use websites like istock.com, pond5.com, Textures.com.
Use exciting, fun music
When it comes to creating social media videos, the music is as important as the visuals. Not only does music help create a mood in a video, but it can also direct your audience’s attention to a certain part of the video. If the audience is reading the text on the bottom of the video, they’ll be less interested in what’s happening on the top of the video. In order to direct your audience’s attention to a certain part of the video, you’ll need to play music that gets their attention. If you want your audience to take notice, then you have to play the music that will do that. In order to create a certain mood in your video, you’ll need to use music that’s relaxing, helps promote a peaceful mindset, and decreases stress. When it comes to music in your videos, you have a few different options. You can use either royalty-free music or your own music. If your videos feature your brand or product, you should consider using your own music. But, if you want a clean, well-marketed video, royalty-free music is the best choice.
Summing up
When it comes to creating great social media videos that sell, there are multiple factors that go into it. While creating the basics of a social media post like a video, image, and update is easy, coming up with ideas for videos that sell is much more challenging. There are a number of factors that go into creating successful social media videos that sell, but the most important ones are research and planning. You can either hire a professional video production company or you can do your own research to come up with ideas for videos to post on social channels. Now that you know how to create great social media videos that sell, it’s time to put your knowledge to the test. Use these tips to create social media videos that will get you more likes and comments in no time!
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