5 Video Marketing Trends To Look Out For In July
July 29, 2019

Marketing trends you want to be aware of

MARKETING TRENDS: With summer going by quick, we once again are asking ourselves the question: “How will we be engaging audiences this season?”  Here are 5 video trends to look out for this fall.

Live Streaming and Interactive Video

In 2017 alone, 65-72% of all Internet traffic has been driven by video, with that number expected to jump to over 80% by 2021 according to Cisco. A large majority of this traffic trend is owed to live streaming, which has been gaining rapid traction with new user-generated content apps like Facebook Live and Periscope. Live streaming has proven itself to be both highly effective and adoptable across various industries as a means to promote new products and services. Studies have shown that viewers tend to stay three times longer on live stream videos than regular clips.

Live streaming has seen especially rapid growth in webinar platforms, with the resurgence of interactive features that allow viewers to participate via polling and multiple-choice clickables. In 2019, we can look forward to new innovative forms and trends of viewer engagement used by other industries that are looking to capitalize on this recent trend.

Videos Going More Mobile

Global investment in mobile ads has recently surpassed non-mobile ads. Consumers are also expected to spend twice as much time on videos on mobile devices than desktop (an average of 36 minutes per day compared to 18.5 minutes). That’s a 25% increase in minutes watching video on the go. Whether you hate or love the fact that video players are getting smaller, it’s never too late to be making sure your videos can be played properly on a smartphone.

Right now, videos love mobile devices, and mobile loves video back – at least their news feeds do. If you’ve ever noticed on Facebook that new posts of online memes or selfies often are now in video format (usually with little moving watermarks floating about), there’s a good reason. Facebook’s news feed algorithm prioritizes video to still images when displaying content to your phone. Videos are also harder to copy from a news feed, which gives viewers more cause to share your post rather than copy/paste it themselves.

Explainer Videos

Explainer videos , which are videos that provide short and uncomplicated information about your company’s process and/or services, are a great way to provide meaningful visuals to your valuable content. In a recent study, researchers found that when given the option, website users are 4 times more likely to click on a video than read an article containing the same information. Explainers can be fun, simple, and highly effective.

Animation is often used in explainer videos to help make concepts both fun, and easy to understand. Check out below to see an AVA award-winning animated explainer video we created for the Town of Newmarket to explain a new stormwater charge on their property bills.

Explainer videos can drive strong results and are a means to building a follower base on video sharing platforms. We will certainly see more of them in the coming year.

Micro Influencers and User-Generated Content

We briefly mentioned user-generated content apps, but the people making and starring in these videos play a huge role in video marketing. Micro influencers are people that can hold and sway the attentions of 1000 to 100,000 people. They’re what you call “niche leaders,” but while their viewership may not be in the millions, their audience is much more engaged per posting on social media. Niche audiences are 4 times more likely to comment on a post by a micro-influencer than one made by a Hollywood celebrity.

According to Nielsen’s Global Trust in Advertising article, an astonishing 83% of consumers are willing to trust peer recommendation. Conversely, less than half of consumers trust online ads on their social media network. Given these numbers, 2018 may even see a new rise of “micro-micro” (audiences of less than 1,000) influencers on social networks being hired to leverage user-generated content as a means to push smaller groups of audiences toward social media marketing campaigns and landing pages.

More Ephemeral Content in Social Media

Marketing used to be about making timeless sayings that stick for cycle after cycle. Unfortunately, marketing itself is always shifting, and limited-time media is just one of the current trends for next year. A concept that really blossomed at the peak of SnapChat’s popularity, audiences have shown to be thoroughly engaged by and eager to consume media that they know will disappear. With the advent of Snapchat Story, Facebook and Instagram have quickly followed suit by launching limited-time stories features of their own. Though it will require a steady stream of new content being created and distributed quickly, brands will certainly be looking to capitalize on this trend this year.

Conclusion

Hopefully, you’re excited about all the new things to be seen. The past few years has seen more videos being created per second than ever before, and at Arc + Crown we are thrilled to see the world become more and more of a video planet. The years to come have much in store, and we can’t wait to see it all unfold.

Sources

  • https://www.cisco.com/c/en/us/solutions/service-provider/visual-networking-index-vni/index.html#~stickynav=1
  • https://www.huffingtonpost.com/entry/10-marketing-trends-to-think-about-for-2018_us_5994b288e4b055243ea1357c
  • http://www.comscore.com/Insights/Presentations-and-Whitepapers/2017/2017-US-Cross-Platform-Future-in-Focus?

 

April 8, 2026
Self-recorded video is becoming one of the most effective ways for Toronto-based companies to communicate internally, train teams, and build a strong, authentic brand presence—without relying on full-scale production for every piece of content. But most teams hit the same challenges: What should we say? How do we make it look professional? How do we keep it consistent across teams? This guide breaks down a simple, repeatable self-recorded video process designed specifically for businesses in Toronto looking to scale their communication. In fast-moving industries like finance, healthcare, and tech across Toronto, video has become essential for: Internal communication across hybrid teams Employee training and onboarding Leadership messaging Company-wide updates Self-recorded video allows organizations to: Move faster without production bottlenecks Create more authentic, human content Reduce ongoing production costs Build a scalable internal content system The key is having the right structure and support in place. Step 1: Start With Clarity, Not Guesswork Before hitting record, successful teams align on strategy first. What Toronto Businesses Should Focus On: Define your objective Are you creating training content? Internal updates? Executive communication? Choose the right format Talking head, screen recording, or guided presentation? Work within your team’s capabilities Whether you're a downtown corporate office or a growing startup, your process should fit your resources. Structure your messaging clearly Simple, direct communication performs better than overproduced scripts. Get expert guidance when needed Strategic support early on prevents wasted time later. Clarity upfront saves time, budget, and internal friction. Step 2: Capture Content Your Team Feels Confident Creating Once the plan is clear, recording becomes easy and repeatable. Most Toronto teams are already equipped to film using: Smartphones Laptops or webcams Basic lighting setups What Makes the Biggest Impact: On-camera confidence Professionals aren’t always natural on video but some training can dramatically improve delivery. Simple technical setup Clean audio, proper framing, and lighting matter more than expensive gear. Test recordings A quick trial run avoids common mistakes. Flexible workflows Recording should fit into your team’s schedule, especially in busy corporate environments. The system ensures consistency and quality. Step 3: Turn Raw Footage Into Branded, Ready-to-Use Content This is where your videos become valuable business assets. Post-Production That Elevates Your Content: Edit for clarity and engagement Remove filler, tighten messaging, improve pacing. Repurpose content Turn one recording into multiple internal or external assets. Add branding Graphics, captions, and visual consistency reinforce your company identity. Deliver ready-to-use videos Content that can be immediately shared across teams or platforms. For Toronto organizations, this step is key to maintaining a professional standard at scale. Make Your Video Content Work Across Your Organization Creating content is only part of the equation—distribution drives impact. Teams often integrate self-recorded videos into: Internal communication platforms Learning and development systems HR onboarding processes Marketing and employer branding With the right system, your content doesn’t just get created—it gets used consistently across the business. Build a Scalable Video System (Not Just One-Off Content) The most effective companies in Toronto don’t treat video as a one-time project. They build a repeatable workflow that allows them to: Produce content consistently Maintain quality without slowing down Scale communication across departments Self-recorded video becomes a long-term business tool. Looking for Self-Recorded Video Support in Toronto? If your team is exploring how to implement self-recorded video effectively, having the right structure can make all the difference. From planning and on-camera training to editing and delivery, a clear process ensures your videos are not just created, but actually drive results. Contact us for more info https://www.arcandcrown.com/contact
Group of people in a meeting around a table, laptop in the center, discussing ideas, and taking notes.
March 26, 2026
Discover how Toronto businesses can use corporate video to improve internal communication, engage audiences, and strengthen their brand with Arc & Crown Media.
A professional in a white shirt types on a keyboard while working at a desk in a bright, modern office.
March 26, 2026
Learn how corporate videos enhance communication, simplify complex messages, and strengthen brand identity—crafted by Toronto’s video specialists.
January 19, 2026
"Volunteer advocates are at the heart of Diabetes Canada’s efforts to bring about positive change. They represent the voice of the 11.7 million Canadians living with diabetes or pre-diabetes and speak for those who cannot speak up for themselves. Advocates help raise awareness of diabetes and the daily burden of living with the disease. They participate in Diabetes Canada advocacy campaigns and events across the country, and they help influence public policy by building relationships with elected officials in their ridings and promoting Diabetes Canada’s policy recommendations through their personal and professional networks. To support and grow this vital community, Diabetes Canada launched a new advocacy training series designed to make it easier than ever for people to get involved: Speak up & speak out Getting involved is easy Introducing Diabetes Advocacy 👉 Watch the videos and learn more here: DIABETES CANADA Bringing Advocacy to Life With Video Arc + Crown Media partnered with Diabetes Canada to help bring this important advocacy training to life through strategically designed animated videos, we helped make the training: 🎥 Clear and accessible Animation helped break down complex concepts into simple, visually engaging sequences, so viewers instantly grasp key ideas — like what advocacy is, how it works, and how they can participate. 📈 Action-oriented and motivating The pacing and progression were intentionally structured so someone watching could move from curiosity to confidence — ready to take action. Our approach ensured the advocacy training wasn’t just informative — it felt welcoming, inclusive, and empowering to volunteers from all walks of life. Why Animated Training Content Works Training and onboarding content — especially for volunteer programs and advocacy initiatives — needs to be engaging, easy to understand, and repeatable. Animation is uniquely suited to this because it lets you: Illustrate abstract ideas visually (e.g., advocacy processes, decision pathways) Keep attention with motion and visual cues Streamline complex information into digestible chapters Adapt content for web, social channels, and virtual learning platforms By combining animation with thoughtful narrative structure and live footage, Arc & Crown Media helped create a training resource that volunteers can come back to again and again — whenever they need a refresher or want to share training with others. How Arc + Crown Media Can Help Your Organization At Arc + Crown Media, we specialize in strategic video production that helps organizations educate, train, and inspire their audiences. Whether you’re working with: Volunteers Clients or customers Employees and stakeholders Advocates or community members …we can help you build animated and live-action video series that turn complex ideas into clear, compelling content. We specialize in corporate and nonprofit video production that supports long-term communication strategies, not just one-off campaigns. Organizations work with us to create: Animated explainer videos Training and onboarding video libraries Internal communications from leadership teams Culture and employer branding videos Educational and advocacy content This is especially valuable for companies and nonprofits that need to communicate consistently across departments, locations, or audiences. For many of our clients, video becomes a recurring communication asset — helping them save time, improve message clarity, and increase engagement. Here’s what we bring to every project: ✨ Message strategy & script development 🎬 High-quality animated and live action production 📊 Content designed for multi-platform use 🤝 Collaborative creative process tailored to your mission Video isn’t just storytelling — it’s a strategic communication tool that scales your training, expands engagement, and aligns audiences around your mission. Ready to Make Video Work for You? If your organization needs: Training and onboarding content Advocacy or awareness campaigns Educational or mission-driven storytelling Animated explanation videos …video can be one of the most effective ways to communicate. Looking for Animated or Training Video Production in Canada? If your organization is planning: Volunteer or employee training programs Advocacy or awareness initiatives Internal communications strategies Educational content for clients or stakeholders Professional video production can dramatically improve how your message is understood and remembered. Arc + Crown Media is a Canadian video production company specializing in animated and live-action video content for training, internal communications, and advocacy. We help organizations communicate complex ideas clearly and connect with their audiences authentically. 👉 Contact Arc & Crown Media to learn how video can support your communication goals. Arc + Crown Media creates video content that helps organizations communicate clearly, connect authentically, and scale their impact. Let’s talk about your next video project and how we can help you achieve your goals.
Show More