Public Relations Aren’t External Only: Internal Communications Are IN
July 30, 2019

INTERNAL COMMUNICATIONS: PR is not easy. Getting attention is difficult; getting favourable attention is even more so. It’s a tough industry, meeting this objective and that as you’re designing intricate strategies to bring in as many external audiences as possible.

But wait, what about your internal communications?

The missing piece in your perfect PR strategy doesn’t lie in external opinion and demographics. It doesn’t lie on never-before-seen platforms or outreach methods. It lies on the inside.

Imagine you’re a salesperson. Of course you want to meet sales objectives and raise the bottom line, but that’s just one aspect of what you do. Every day you’re interacting with existing and potential buyers, and you want to meet their expectations. You want them to be satisfied with their purchase, and experience significant results from having the product. Everyone wants to know that they create an impact.

Most likely, not everyone on your team is going to be a salesperson – but every employee, no matter what they do, contribute to your brand success in some way. Remember, it’s your members that form your company. And those members are human and have opinions. So, if your people aren’t aware of your big updates, aren’t excited about new changes or products, or can’t or won’t share your company’s message and positioning – well, how can you expect everyone else to get on board when it’s those people bringing your audiences in?

It’s ironic, but your internal audiences can be the most critical audience for your “Public Relations” efforts. Thing is, internal communications tends to be one of the more difficult forms of corporate communications – not because of a lack of engagement, but because internal communications is so often left to the side bench in favour of external messaging.

Why Internal Communications

According to Aon Hewitt’s annual  Trends in Global Employee Engagement  report, every estimated 1% increase in a company’s employee engagement translates to an estimated 1% increase in sales. If you can believe in that completely, then the next statement makes logical sense: doubling employee engagement means doubling your business.

Though the exact results will vary from business to business, investing in internal branding and communications will help you grow as a company. An increase in employee engagement is a leading indicator of corporate growth.

Effective internal communications have shown the following workplace benefits:

  • Higher employee engagement and member morale
  • Higher trust and rapport from younger/newer employees
  • Fewer rumours circulated in the workplace, and less uncertainty about work stability
  • Greater sense of cultural values and team environment
  • Clearer understanding of expectations and objectives

Engaged employees are more productive and loyal. This is paramount in a corporate landscape where loyalty is a growing concern as more “flighty” Millennials make up the workforce. Engaged employees are more likely to refer their friends and family to work, and can foster greater external brand growth as informal brand ambassadors. Word of mouth is still one of the most effective forms of PR!

Now that you’re thinking about internal communications, here are some starting points to think about:

Find the right place

Think about where people want to go for information. Maybe it’s via a newsletter, email, intranet, video or bulletin board. Choose one or two primary communications vehicles and focus your engagement efforts there. It’s definitely worth polling employees for their preferences. Whatever response you get, keep the number of options few in number. Saturating the workplace with outlets for information will inevitably be confusing and cause people to stop zoning in.

Communicate often

You probably want to get all your information in one message and get it over with – but avoid taking shortcuts with your internal communication. People respond better to brief messages that appear weekly than large quarterly updates featuring thousands of words.

Or communicate through video

We just said avoid taking shortcuts, but video is a shortcut you can and should take – a shortcut for your employees at least. Viewers accessing pieces of content through video formats  retain as much as 95% of the communicated message, versus only 10% when communicated through text. Employees learn faster with visual aid, and are more willing to open that email or message to begin with when it has a video attached. The play button is, without a doubt, the most compelling action on the Internet. If you’re interested in using video to make your communications polished , effective and worth tuning in to, our team at Arc and Crown can help.  Contact us here  to learn more.

Let your workers interact with you

You want your staff to engage more – so give them the means to interact with you. Encourage them to share comments on company news, offer ideas or even contribute their own content (like blogs). It’s important that you establish a welcoming environment for ideas.

Starting out, you probably shouldn’t expect that much engagement. Trust is the foundation of any organization and it builds slowly. Implement methods to solicit feedback regularly, even if anonymously. Look into collaboration and communication tools (we use Slack) that provides an easier environment for “talking” within the company.

Recognize efforts

Engagement is a two-way street. No one wants to converse with the person in that party who only talks about themselves. Similarly, your internal communications shouldn’t only concern company news and information. Instead, also take the time to make more personal messages too. Employees want their stories and contributions to be noticed; it shows that you value and trust them. Establish recognition programs to reward employees. It’s also a good chance to indirectly promote your expectations and values for employees.

Add some friendly competition.

Because everyone enjoys a win once in a while! Motivate folks to read and act on what you’re sending. You can incite participation in an initiative that spans the whole company – and rewards are a guaranteed plus! Prizes don’t need to be big or expensive, but think of incentives that would be appreciated and meaningful. Even candy bars or lunch can be a motivator.

Your external messaging should be true to your brand promise, corporate and human values, and business goals. The same is said for your internal communications.

It’s time to blur that line between “external” and “internal.” Consistency is the name of the game for your PR strategy’s success – and that means an aligned brand vision for both sides of the coin.

At Arc and Crown we believe in engaging and entertaining internal communications – for us, all business is show business! To learn more about what we do at Arc and Crown Media Inc,  please click here. If you have any questions about how we can help you,  contact us here.

 

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Self-Recorded Video Production in Toronto: A Simple Process for Scalable, Professional Content

April 8, 2026
Self-recorded video is becoming one of the most effective ways for Toronto-based companies to communicate internally, train teams, and build a strong, authentic brand presence—without relying on full-scale production for every piece of content. But most teams hit the same challenges: What should we say? How do we make it look professional? How do we keep it consistent across teams? This guide breaks down a simple, repeatable self-recorded video process designed specifically for businesses in Toronto looking to scale their communication. In fast-moving industries like finance, healthcare, and tech across Toronto, video has become essential for: Internal communication across hybrid teams Employee training and onboarding Leadership messaging Company-wide updates Self-recorded video allows organizations to: Move faster without production bottlenecks Create more authentic, human content Reduce ongoing production costs Build a scalable internal content system The key is having the right structure and support in place. Step 1: Start With Clarity, Not Guesswork Before hitting record, successful teams align on strategy first. What Toronto Businesses Should Focus On: Define your objective Are you creating training content? Internal updates? Executive communication? Choose the right format Talking head, screen recording, or guided presentation? Work within your team’s capabilities Whether you're a downtown corporate office or a growing startup, your process should fit your resources. Structure your messaging clearly Simple, direct communication performs better than overproduced scripts. Get expert guidance when needed Strategic support early on prevents wasted time later. Clarity upfront saves time, budget, and internal friction. Step 2: Capture Content Your Team Feels Confident Creating Once the plan is clear, recording becomes easy and repeatable. Most Toronto teams are already equipped to film using: Smartphones Laptops or webcams Basic lighting setups What Makes the Biggest Impact: On-camera confidence Professionals aren’t always natural on video but some training can dramatically improve delivery. Simple technical setup Clean audio, proper framing, and lighting matter more than expensive gear. Test recordings A quick trial run avoids common mistakes. Flexible workflows Recording should fit into your team’s schedule, especially in busy corporate environments. The system ensures consistency and quality. Step 3: Turn Raw Footage Into Branded, Ready-to-Use Content This is where your videos become valuable business assets. Post-Production That Elevates Your Content: Edit for clarity and engagement Remove filler, tighten messaging, improve pacing. Repurpose content Turn one recording into multiple internal or external assets. Add branding Graphics, captions, and visual consistency reinforce your company identity. Deliver ready-to-use videos Content that can be immediately shared across teams or platforms. For Toronto organizations, this step is key to maintaining a professional standard at scale. Make Your Video Content Work Across Your Organization Creating content is only part of the equation—distribution drives impact. Teams often integrate self-recorded videos into: Internal communication platforms Learning and development systems HR onboarding processes Marketing and employer branding With the right system, your content doesn’t just get created—it gets used consistently across the business. Build a Scalable Video System (Not Just One-Off Content) The most effective companies in Toronto don’t treat video as a one-time project. They build a repeatable workflow that allows them to: Produce content consistently Maintain quality without slowing down Scale communication across departments Self-recorded video becomes a long-term business tool. Looking for Self-Recorded Video Support in Toronto? If your team is exploring how to implement self-recorded video effectively, having the right structure can make all the difference. From planning and on-camera training to editing and delivery, a clear process ensures your videos are not just created, but actually drive results. Contact us for more info https://www.arcandcrown.com/contact
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Advocate for Diabetes Canada

January 19, 2026
"Volunteer advocates are at the heart of Diabetes Canada’s efforts to bring about positive change. They represent the voice of the 11.7 million Canadians living with diabetes or pre-diabetes and speak for those who cannot speak up for themselves. Advocates help raise awareness of diabetes and the daily burden of living with the disease. They participate in Diabetes Canada advocacy campaigns and events across the country, and they help influence public policy by building relationships with elected officials in their ridings and promoting Diabetes Canada’s policy recommendations through their personal and professional networks. To support and grow this vital community, Diabetes Canada launched a new advocacy training series designed to make it easier than ever for people to get involved: Speak up & speak out Getting involved is easy Introducing Diabetes Advocacy 👉 Watch the videos and learn more here: DIABETES CANADA Bringing Advocacy to Life With Video Arc + Crown Media partnered with Diabetes Canada to help bring this important advocacy training to life through strategically designed animated videos, we helped make the training: 🎥 Clear and accessible Animation helped break down complex concepts into simple, visually engaging sequences, so viewers instantly grasp key ideas — like what advocacy is, how it works, and how they can participate. 📈 Action-oriented and motivating The pacing and progression were intentionally structured so someone watching could move from curiosity to confidence — ready to take action. Our approach ensured the advocacy training wasn’t just informative — it felt welcoming, inclusive, and empowering to volunteers from all walks of life. Why Animated Training Content Works Training and onboarding content — especially for volunteer programs and advocacy initiatives — needs to be engaging, easy to understand, and repeatable. Animation is uniquely suited to this because it lets you: Illustrate abstract ideas visually (e.g., advocacy processes, decision pathways) Keep attention with motion and visual cues Streamline complex information into digestible chapters Adapt content for web, social channels, and virtual learning platforms By combining animation with thoughtful narrative structure and live footage, Arc & Crown Media helped create a training resource that volunteers can come back to again and again — whenever they need a refresher or want to share training with others. How Arc + Crown Media Can Help Your Organization At Arc + Crown Media, we specialize in strategic video production that helps organizations educate, train, and inspire their audiences. Whether you’re working with: Volunteers Clients or customers Employees and stakeholders Advocates or community members …we can help you build animated and live-action video series that turn complex ideas into clear, compelling content. We specialize in corporate and nonprofit video production that supports long-term communication strategies, not just one-off campaigns. Organizations work with us to create: Animated explainer videos Training and onboarding video libraries Internal communications from leadership teams Culture and employer branding videos Educational and advocacy content This is especially valuable for companies and nonprofits that need to communicate consistently across departments, locations, or audiences. For many of our clients, video becomes a recurring communication asset — helping them save time, improve message clarity, and increase engagement. Here’s what we bring to every project: ✨ Message strategy & script development 🎬 High-quality animated and live action production 📊 Content designed for multi-platform use 🤝 Collaborative creative process tailored to your mission Video isn’t just storytelling — it’s a strategic communication tool that scales your training, expands engagement, and aligns audiences around your mission. Ready to Make Video Work for You? If your organization needs: Training and onboarding content Advocacy or awareness campaigns Educational or mission-driven storytelling Animated explanation videos …video can be one of the most effective ways to communicate. Looking for Animated or Training Video Production in Canada? If your organization is planning: Volunteer or employee training programs Advocacy or awareness initiatives Internal communications strategies Educational content for clients or stakeholders Professional video production can dramatically improve how your message is understood and remembered. Arc + Crown Media is a Canadian video production company specializing in animated and live-action video content for training, internal communications, and advocacy. We help organizations communicate complex ideas clearly and connect with their audiences authentically. 👉 Contact Arc & Crown Media to learn how video can support your communication goals. Arc + Crown Media creates video content that helps organizations communicate clearly, connect authentically, and scale their impact. Let’s talk about your next video project and how we can help you achieve your goals.
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