Blockchain: What It Is And What It Means For Video
July 31, 2019

Will Blockchain be to Netflix what Netflix was to Blockbuster?

The digital world today

The Internet today is a “world wide web.” Naturally, you knew that. In this spider web all the points, all the individual computers, lead to a center. That center is a large computer server that stores and processes all of the transactions, data, and personal information for your web browsing, online purchasing, and Facebook posts. This is how the Internet has looked like for over a decade and a half.

Now there are some big flaws with this system, flaws that have existed for years. If you’re a hacker looking to do some major damage, you know exactly where to hit. A centralized system has a clear point of vulnerability, and though security is top-tier at the server level it’s not exactly impregnable. The second flaw, for some the more important one, is traffic. We live in an age where millions of dollars are spent a year to shave off nanoseconds of load time. A server-based, “centralized” system concentrates all of the data in one point, and will become congested like a road everyone needs to use to get to work.

Blockchain is looking to change that.

What in the world is “Blockchain?”

A video should explain it best:

Blockchain is a relatively new concept that was originally designed for bitcoin. Instead of a central server, the blockchain is a database network of voluntary user computers called “nodes.” Each computer offers a bit of storage, and simultaneously each node has perfect access to view all transactions within the network. As there is no single server, traffic is greatly lessened. The main incentive to add your computer to this “decentralized” system is the chance to deal in bitcoins or other cryptocurrency, the so-called “digital gold” that has the economic world reeling. Today a single bitcoin is worth over $9000 CAD. They can be gained by transacting within the network.

Once you’re within the blockchain network, every transaction is timestamped, bundled with other transactions occurring in the networks as a “block” of data, and attached to the chain. This is where the appeal of blockchain lies. Every block can verify its neighbouring block via timestamp. The blockchain in its entirety is available as a single entity shared amongst thousands of computer sources, each with full transparency on the information. If a single computer has a wrong block, the other thousands of computers will verify it. That means the data is entirely immutable, untraceable because it’s on every computer, and thus fully accountable, which makes it far more difficult to break into and change unless the hacker has the computing power to overhaul all computers in the network.

OK, so blockchain can serve as a superhero Paypal. How does that affect video?

Here’s how:

Anti-Piracy

Much like how the Internet was originally purposed for messaging between universities and has since grown to immerse everything imaginable in our lives, blockchain stands to become a huge factor for video creaters and watchers in the near future. Blockchain represents the latest frontier in the protection and enforcement of intellectual property. Since the dawn of the Internet age, intellectual property rights have been scoffed over, as illegal hacking and streaming of videos floods the medium. As a fluid database system with incredibly high security and a natural system that repels hacking efforts, blockchain shuts down a large portion of online theft and piracy.

P2P Distribution and Content Monetization

On the other, legitimate side of video streaming, the peer-to-peer nature of blockchain reduces transaction costs, and allows video consumers to pay directly to video creators and providers safely and efficiently. This could represent a huge blow in the future to popular middleman distributors, namely Netflix and Amazon Prime. New blockchain technology is already seeing use in early community video-sharing sites, where users are encouraged to create videos to generate the digital cryptocurrencies to then consume videos. They can watch sponsored content to generate cryptocurrencies or gain access to other videos. Blockchain allows the Internet to safely become an open marketplace for video creators and consumers at low cost and low risk for both sides.

Zero Censorship

No central server means there is no authoritative force to control or censor what is available to view or distribute either; it’s a pure user-controlled system in terms of pricing and content. This is a huge factor for those in the independent filmmaking scene, as Netflix and Youtube all require strict content supervision for users to remain on their platforms. Netflix’s content is not only affected by censorship, but also by contract lease periods. Not every movie on Netflix will be there forever, unless they choose to renew the contract. You watch what they provide to watch, not necessarily what vendors have to offer. Though the flexibility of when and how to watch is of higher convenience, Netflix is still more similar to cable than you may think.

Does this mean Netflix is going to go under?

Despite what some blockchain enthusiasts say, most likely not – at least not immediately. Netflix has made the Internet its home base, and still has its prided “suggestions on what to binge next” algorithms and branded original content. However, in the future, far cheaper subscription models may exist because of blockchain, with a chance of a much larger and faster archive of video content. Blockchain is like the fax machine in the late 1980’s: it’s new and different and only really works well once everyone has one. However, once blockchain becomes big enough to sustain itself, Netflix, YouTube and Hulu are going to want to be ready for the waves it makes.

Sources:

  • https://www.benzinga.com/fintech/17/09/10086700/3-reasons-video-streaming-needs-blockchain-technology
  • https://www.benzinga.com/fintech/17/09/10086700/3-reasons-video-streaming-needs-blockchain-technology
  • https://www.cryptocoinsnews.com/out-with-the-old-and-in-with-the-new-blockchains-impact-on-video-streaming/

 

Self-Recorded Video Production in Toronto: A Simple Process for Scalable, Professional Content

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Self-recorded video is becoming one of the most effective ways for Toronto-based companies to communicate internally, train teams, and build a strong, authentic brand presence—without relying on full-scale production for every piece of content. But most teams hit the same challenges: What should we say? How do we make it look professional? How do we keep it consistent across teams? This guide breaks down a simple, repeatable self-recorded video process designed specifically for businesses in Toronto looking to scale their communication. In fast-moving industries like finance, healthcare, and tech across Toronto, video has become essential for: Internal communication across hybrid teams Employee training and onboarding Leadership messaging Company-wide updates Self-recorded video allows organizations to: Move faster without production bottlenecks Create more authentic, human content Reduce ongoing production costs Build a scalable internal content system The key is having the right structure and support in place. Step 1: Start With Clarity, Not Guesswork Before hitting record, successful teams align on strategy first. What Toronto Businesses Should Focus On: Define your objective Are you creating training content? Internal updates? Executive communication? Choose the right format Talking head, screen recording, or guided presentation? Work within your team’s capabilities Whether you're a downtown corporate office or a growing startup, your process should fit your resources. Structure your messaging clearly Simple, direct communication performs better than overproduced scripts. Get expert guidance when needed Strategic support early on prevents wasted time later. Clarity upfront saves time, budget, and internal friction. Step 2: Capture Content Your Team Feels Confident Creating Once the plan is clear, recording becomes easy and repeatable. Most Toronto teams are already equipped to film using: Smartphones Laptops or webcams Basic lighting setups What Makes the Biggest Impact: On-camera confidence Professionals aren’t always natural on video but some training can dramatically improve delivery. Simple technical setup Clean audio, proper framing, and lighting matter more than expensive gear. Test recordings A quick trial run avoids common mistakes. Flexible workflows Recording should fit into your team’s schedule, especially in busy corporate environments. The system ensures consistency and quality. Step 3: Turn Raw Footage Into Branded, Ready-to-Use Content This is where your videos become valuable business assets. Post-Production That Elevates Your Content: Edit for clarity and engagement Remove filler, tighten messaging, improve pacing. Repurpose content Turn one recording into multiple internal or external assets. Add branding Graphics, captions, and visual consistency reinforce your company identity. Deliver ready-to-use videos Content that can be immediately shared across teams or platforms. For Toronto organizations, this step is key to maintaining a professional standard at scale. Make Your Video Content Work Across Your Organization Creating content is only part of the equation—distribution drives impact. Teams often integrate self-recorded videos into: Internal communication platforms Learning and development systems HR onboarding processes Marketing and employer branding With the right system, your content doesn’t just get created—it gets used consistently across the business. Build a Scalable Video System (Not Just One-Off Content) The most effective companies in Toronto don’t treat video as a one-time project. They build a repeatable workflow that allows them to: Produce content consistently Maintain quality without slowing down Scale communication across departments Self-recorded video becomes a long-term business tool. Looking for Self-Recorded Video Support in Toronto? If your team is exploring how to implement self-recorded video effectively, having the right structure can make all the difference. From planning and on-camera training to editing and delivery, a clear process ensures your videos are not just created, but actually drive results. Contact us for more info https://www.arcandcrown.com/contact
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Advocate for Diabetes Canada

January 19, 2026
"Volunteer advocates are at the heart of Diabetes Canada’s efforts to bring about positive change. They represent the voice of the 11.7 million Canadians living with diabetes or pre-diabetes and speak for those who cannot speak up for themselves. Advocates help raise awareness of diabetes and the daily burden of living with the disease. They participate in Diabetes Canada advocacy campaigns and events across the country, and they help influence public policy by building relationships with elected officials in their ridings and promoting Diabetes Canada’s policy recommendations through their personal and professional networks. To support and grow this vital community, Diabetes Canada launched a new advocacy training series designed to make it easier than ever for people to get involved: Speak up & speak out Getting involved is easy Introducing Diabetes Advocacy 👉 Watch the videos and learn more here: DIABETES CANADA Bringing Advocacy to Life With Video Arc + Crown Media partnered with Diabetes Canada to help bring this important advocacy training to life through strategically designed animated videos, we helped make the training: 🎥 Clear and accessible Animation helped break down complex concepts into simple, visually engaging sequences, so viewers instantly grasp key ideas — like what advocacy is, how it works, and how they can participate. 📈 Action-oriented and motivating The pacing and progression were intentionally structured so someone watching could move from curiosity to confidence — ready to take action. Our approach ensured the advocacy training wasn’t just informative — it felt welcoming, inclusive, and empowering to volunteers from all walks of life. Why Animated Training Content Works Training and onboarding content — especially for volunteer programs and advocacy initiatives — needs to be engaging, easy to understand, and repeatable. Animation is uniquely suited to this because it lets you: Illustrate abstract ideas visually (e.g., advocacy processes, decision pathways) Keep attention with motion and visual cues Streamline complex information into digestible chapters Adapt content for web, social channels, and virtual learning platforms By combining animation with thoughtful narrative structure and live footage, Arc & Crown Media helped create a training resource that volunteers can come back to again and again — whenever they need a refresher or want to share training with others. How Arc + Crown Media Can Help Your Organization At Arc + Crown Media, we specialize in strategic video production that helps organizations educate, train, and inspire their audiences. Whether you’re working with: Volunteers Clients or customers Employees and stakeholders Advocates or community members …we can help you build animated and live-action video series that turn complex ideas into clear, compelling content. We specialize in corporate and nonprofit video production that supports long-term communication strategies, not just one-off campaigns. Organizations work with us to create: Animated explainer videos Training and onboarding video libraries Internal communications from leadership teams Culture and employer branding videos Educational and advocacy content This is especially valuable for companies and nonprofits that need to communicate consistently across departments, locations, or audiences. For many of our clients, video becomes a recurring communication asset — helping them save time, improve message clarity, and increase engagement. Here’s what we bring to every project: ✨ Message strategy & script development 🎬 High-quality animated and live action production 📊 Content designed for multi-platform use 🤝 Collaborative creative process tailored to your mission Video isn’t just storytelling — it’s a strategic communication tool that scales your training, expands engagement, and aligns audiences around your mission. Ready to Make Video Work for You? If your organization needs: Training and onboarding content Advocacy or awareness campaigns Educational or mission-driven storytelling Animated explanation videos …video can be one of the most effective ways to communicate. Looking for Animated or Training Video Production in Canada? If your organization is planning: Volunteer or employee training programs Advocacy or awareness initiatives Internal communications strategies Educational content for clients or stakeholders Professional video production can dramatically improve how your message is understood and remembered. Arc + Crown Media is a Canadian video production company specializing in animated and live-action video content for training, internal communications, and advocacy. We help organizations communicate complex ideas clearly and connect with their audiences authentically. 👉 Contact Arc & Crown Media to learn how video can support your communication goals. Arc + Crown Media creates video content that helps organizations communicate clearly, connect authentically, and scale their impact. Let’s talk about your next video project and how we can help you achieve your goals.
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