Your Complete Corporate Highlight/Promo Video Production Checklist
September 4, 2019

PRODUCTION CHECKLIST: At Arc and Crown Media Inc , we understand that video production can be quite a challenge. While planning, filming, and editing a video can be viewed as a stressful or laborious task, with a little preparation, you can handle your video production quickly and easily.

As experts in video production in Toronto, we’ve created a handy checklist to help you complete a video production with as little stress as possible. Follow our checklist to a corporate highlight/promo video production, so that you can get back to focussing on your business.

Production Checklist: Pre-Production

This is all the foundation work in video production that you want to ensure your video team has prepared before picking up the camera.

  1. Script.

If your video is going to have any amount of scripted content, then you want to lock that content down before anything else. The script will dictate what you want to look at, and the tone of the video. If you intend to go with interviews instead of scripted narration, it is equally important to prepare your interview prompts and answers ahead of time.

  1. Shot List.

This is the list of different shots that you intend to get on the shoot date. Having a shot list is crucial both for your videographer to know what needs to be recorded by the end of the day, but also gives you a sense the scope of your project. That is vital for your scheduling and budgeting. If it seems like your ideas are getting more than your budget can cover, then it’s time to revise either the budget or how much info you need to cover in the video.

  1. Storyboard.

The storyboard combines the script and shot list to form a visual representation of the shot by shot play-through of your video. This will give you a sense of the flow of the video between the spoken content and visual imagery.

  1. Choose Videographers and Cameras.

Naturally, you’ll need a camera and someone to control it if you want to get a video made. However, other considerations include the number of cameras – even a second camera for interviews will give two feeds to work with in the editing room, which might save a lot of time in the edit in the case of flubbed lines or awkward moments.

  1. Sound.

Good audio makes or breaks a video. While many cameras by default have an internal microphone, they are rarely at a “professional” quality, which can be noticeable once you upload the content online. You may want to ensure your camera can connect to an external microphone. Alternatively, more ideally, you’ll want to consider using a dedicated sound recorder (called a “zoom”) and wireless clip-on “lavalier” microphones for the best, warmest voices possible.

  1. Location.

Ensure that not only do you have a location to shoot in but that you’ll be shooting in a good area and time of day. It never hurts to check if there will be local construction nearby, or if you’ll be shooting in an office at lunchtime when the hallways will be noisiest. Preparing yourself for the hurdles earlier on will save you from the stress on the shoot day.

  1. Book Talent.

You want your actors to represent not only your brand but also the diversity and openness of your company culture. If you’re using your employees for your video, try to be a little selective. Think about who you know will work at your company for a long time – you don’t want to publish a video showcasing an employee only to have to change it because that employee left.

  1. Book all other crew.

This includes makeup artists, photographers, drone operators, etc. that are relevant to your project.

  1. Call Sheet.

This is the information document sent to everyone going to the shoot (talent, crew, etc.) that holds the date, call times (when each person is expected on set), important reminders, and shooting schedule.

  1. Catering.

If you’re shooting more than four hours, make sure to budget time for lunch! Remember: a good set runs on good food. You want something quick to eat, healthy and easy to clean up. Strong smells will also persist through the day, so keep that in mind. Sandwiches and salads are usually a good bet.

Production Checklist: Production

This is the big shoot day. If you followed every step above this will be a breeze. Still, you want to make sure about these following checklist items:-

  1. Wardrobe DO’s:

Wear these in front of the camera

Clean, solid colors.

Office-appropriate clothing

Suits

  1. Wardrobe DON’Ts:

Avoid these in front of the camera

Green (if shooting in front of a green screen)

Patterned shirts (even if you love them)

Crazy jewelry that clinks (your mic will pick that up)

Turtlenecks (difficult to clip a mic on)

Cropped tops and open neck shirts

  1. Photo Release Forms.

Make sure anyone appearing on camera has signed a photo release form giving you permission to use their likeness on camera.

  1. Get at least two takes per shot.

Even if you felt like your first take was perfect, shoot it a second time. Details you never noticed on set might come up in the editing room.

  1. Take a picture of the location before setting up.

You want to make sure at the end of the day you return the space to just as clean – if not cleaner – than the way it was when you entered.

Production Checklist: Post-Production

With the footage in hand, it’s time to weave together the video in all its glory.

  1. Call to Action.

Just as important as having your logo added to the end of the video is an action that your viewers should be compelled to do after watching your video. That may be going to your website to learn more, or calling a number to join. A call to action sums up the purpose of your video neatly into one line.

  1. HD and Compressed for the web.

Your video only has value if the right people in the right places can see it. Make sure your video is compressed to play optimally on your desired platform, while still maintaining HD quality that your viewers now expect as standard.

  1. Tag your video!

This is a crucial step if you want your video to be accessed on YouTube or other platforms. When you upload your video most platforms allow you to incorporate tags to help search engines like Google find your video more easily. Put yourself in your desired audience’s spot and imagine what they would type if they want to come across the content you’re providing.

As the best video production agency in Toronto, ON, we cater to clients’ needs and develop high-quality digital media content at a ‘no-frills’ value, and strive to build lasting relationships with them. Our team can help clients convert prospects on their website, entice visitors to their next event, or simply communicate essential information to viewers. We are and will continue to be passionate about creating beautiful content and bringing a client’s message to life.

To learn more about how  Arc and Crown Media Inc.  can help you,  please click here . Have a question? We’d love to hear from you.  Contact us here . 

 

Self-Recorded Video Production in Toronto: A Simple Process for Scalable, Professional Content

April 8, 2026
Self-recorded video is becoming one of the most effective ways for Toronto-based companies to communicate internally, train teams, and build a strong, authentic brand presence—without relying on full-scale production for every piece of content. But most teams hit the same challenges: What should we say? How do we make it look professional? How do we keep it consistent across teams? This guide breaks down a simple, repeatable self-recorded video process designed specifically for businesses in Toronto looking to scale their communication. In fast-moving industries like finance, healthcare, and tech across Toronto, video has become essential for: Internal communication across hybrid teams Employee training and onboarding Leadership messaging Company-wide updates Self-recorded video allows organizations to: Move faster without production bottlenecks Create more authentic, human content Reduce ongoing production costs Build a scalable internal content system The key is having the right structure and support in place. Step 1: Start With Clarity, Not Guesswork Before hitting record, successful teams align on strategy first. What Toronto Businesses Should Focus On: Define your objective Are you creating training content? Internal updates? Executive communication? Choose the right format Talking head, screen recording, or guided presentation? Work within your team’s capabilities Whether you're a downtown corporate office or a growing startup, your process should fit your resources. Structure your messaging clearly Simple, direct communication performs better than overproduced scripts. Get expert guidance when needed Strategic support early on prevents wasted time later. Clarity upfront saves time, budget, and internal friction. Step 2: Capture Content Your Team Feels Confident Creating Once the plan is clear, recording becomes easy and repeatable. Most Toronto teams are already equipped to film using: Smartphones Laptops or webcams Basic lighting setups What Makes the Biggest Impact: On-camera confidence Professionals aren’t always natural on video but some training can dramatically improve delivery. Simple technical setup Clean audio, proper framing, and lighting matter more than expensive gear. Test recordings A quick trial run avoids common mistakes. Flexible workflows Recording should fit into your team’s schedule, especially in busy corporate environments. The system ensures consistency and quality. Step 3: Turn Raw Footage Into Branded, Ready-to-Use Content This is where your videos become valuable business assets. Post-Production That Elevates Your Content: Edit for clarity and engagement Remove filler, tighten messaging, improve pacing. Repurpose content Turn one recording into multiple internal or external assets. Add branding Graphics, captions, and visual consistency reinforce your company identity. Deliver ready-to-use videos Content that can be immediately shared across teams or platforms. For Toronto organizations, this step is key to maintaining a professional standard at scale. Make Your Video Content Work Across Your Organization Creating content is only part of the equation—distribution drives impact. Teams often integrate self-recorded videos into: Internal communication platforms Learning and development systems HR onboarding processes Marketing and employer branding With the right system, your content doesn’t just get created—it gets used consistently across the business. Build a Scalable Video System (Not Just One-Off Content) The most effective companies in Toronto don’t treat video as a one-time project. They build a repeatable workflow that allows them to: Produce content consistently Maintain quality without slowing down Scale communication across departments Self-recorded video becomes a long-term business tool. Looking for Self-Recorded Video Support in Toronto? If your team is exploring how to implement self-recorded video effectively, having the right structure can make all the difference. From planning and on-camera training to editing and delivery, a clear process ensures your videos are not just created, but actually drive results. Contact us for more info https://www.arcandcrown.com/contact
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Advocate for Diabetes Canada

January 19, 2026
"Volunteer advocates are at the heart of Diabetes Canada’s efforts to bring about positive change. They represent the voice of the 11.7 million Canadians living with diabetes or pre-diabetes and speak for those who cannot speak up for themselves. Advocates help raise awareness of diabetes and the daily burden of living with the disease. They participate in Diabetes Canada advocacy campaigns and events across the country, and they help influence public policy by building relationships with elected officials in their ridings and promoting Diabetes Canada’s policy recommendations through their personal and professional networks. To support and grow this vital community, Diabetes Canada launched a new advocacy training series designed to make it easier than ever for people to get involved: Speak up & speak out Getting involved is easy Introducing Diabetes Advocacy 👉 Watch the videos and learn more here: DIABETES CANADA Bringing Advocacy to Life With Video Arc + Crown Media partnered with Diabetes Canada to help bring this important advocacy training to life through strategically designed animated videos, we helped make the training: 🎥 Clear and accessible Animation helped break down complex concepts into simple, visually engaging sequences, so viewers instantly grasp key ideas — like what advocacy is, how it works, and how they can participate. 📈 Action-oriented and motivating The pacing and progression were intentionally structured so someone watching could move from curiosity to confidence — ready to take action. Our approach ensured the advocacy training wasn’t just informative — it felt welcoming, inclusive, and empowering to volunteers from all walks of life. Why Animated Training Content Works Training and onboarding content — especially for volunteer programs and advocacy initiatives — needs to be engaging, easy to understand, and repeatable. Animation is uniquely suited to this because it lets you: Illustrate abstract ideas visually (e.g., advocacy processes, decision pathways) Keep attention with motion and visual cues Streamline complex information into digestible chapters Adapt content for web, social channels, and virtual learning platforms By combining animation with thoughtful narrative structure and live footage, Arc & Crown Media helped create a training resource that volunteers can come back to again and again — whenever they need a refresher or want to share training with others. How Arc + Crown Media Can Help Your Organization At Arc + Crown Media, we specialize in strategic video production that helps organizations educate, train, and inspire their audiences. Whether you’re working with: Volunteers Clients or customers Employees and stakeholders Advocates or community members …we can help you build animated and live-action video series that turn complex ideas into clear, compelling content. We specialize in corporate and nonprofit video production that supports long-term communication strategies, not just one-off campaigns. Organizations work with us to create: Animated explainer videos Training and onboarding video libraries Internal communications from leadership teams Culture and employer branding videos Educational and advocacy content This is especially valuable for companies and nonprofits that need to communicate consistently across departments, locations, or audiences. For many of our clients, video becomes a recurring communication asset — helping them save time, improve message clarity, and increase engagement. Here’s what we bring to every project: ✨ Message strategy & script development 🎬 High-quality animated and live action production 📊 Content designed for multi-platform use 🤝 Collaborative creative process tailored to your mission Video isn’t just storytelling — it’s a strategic communication tool that scales your training, expands engagement, and aligns audiences around your mission. Ready to Make Video Work for You? If your organization needs: Training and onboarding content Advocacy or awareness campaigns Educational or mission-driven storytelling Animated explanation videos …video can be one of the most effective ways to communicate. Looking for Animated or Training Video Production in Canada? If your organization is planning: Volunteer or employee training programs Advocacy or awareness initiatives Internal communications strategies Educational content for clients or stakeholders Professional video production can dramatically improve how your message is understood and remembered. Arc + Crown Media is a Canadian video production company specializing in animated and live-action video content for training, internal communications, and advocacy. We help organizations communicate complex ideas clearly and connect with their audiences authentically. 👉 Contact Arc & Crown Media to learn how video can support your communication goals. Arc + Crown Media creates video content that helps organizations communicate clearly, connect authentically, and scale their impact. Let’s talk about your next video project and how we can help you achieve your goals.
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