AI Technology is helping production workflows
May 03, 2023

We have been exploring the use of AI in our video business. It's been a fascinating journey so far, and we're excited to share our experience with you.

Like most people these days, we're curious about how AI will impact our business in the future. But we're also interested in how we can leverage it now. Here are a few uses we've tested:


SCRIPTING

We've been experimenting with ChatGPT and learned that it's all about the prompts. The better the prompts, the better the results. We've used the tool to analyze language for some video scripts. The results have been mixed, but overall, it's been an exciting experiment, and we are excited to continue using AI technology as it progresses.


VOICE-OVER

While some fear AI models will replace real people in videos, we think we are still far from a complete takeover. Some AI text-to-voice services still sound robotic, but it seems the advancement of each tool is getting better day by day. We will keep exploring this area as it might be a great cost-effective alternative for our clients on a budget.


EDITING TECHNOLOGY

We've been using a tool that uses AI to remove and replace the backgrounds of videos in seconds. Where we will still need the expertise of a good animator for some tasks, AI is proving to help create more efficient workflows in production.


AI is here to stay, and it's proving to be a pretty good thing for our industry. While it can't replace the people behind the scenes, it can make our processes faster, more cost-effective, and potentially better. We're excited to continue exploring the possibilities of AI and using it to serve our clients better and create great videos.


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