Recently, we had the pleasure of collaborating with Leah Siversky from Diabetes Canada, an organization we've worked with in the past. This time, we were tasked with creating a series of animated videos to help new volunteers learn how to be powerful advocates.

Diabetes Canada

Diabetes Canada is a national non-profit organization that works to support Canadians living with diabetes and prediabetes. Their mission is to help prevent, cure, and manage diabetes through research, education, and advocacy. As a community-based organization, Diabetes Canada provides various resources and programs to support those affected by diabetes.

Becoming an advocate for Diabetes Canada is a way for individuals to help make a difference in their community and contribute to the organization's mission. Advocacy efforts include raising awareness about diabetes, promoting access to quality care and treatment options, and advocating for policies and regulations that support people living with diabetes.

Advocates can get involved by sharing their personal stories, writing letters to elected officials, participating in awareness campaigns, and supporting fundraising efforts.

If you're interested in volunteer work with an amazing organization that is making a difference to the millions of individuals living with diabetes and pre-diabetes across Canada, check out Diabetes Canada's site to learn more.

Storyboard Process

The first step in any animated video project is the creative direction or design stage. This is where we work with the client to align on the stylistic approach, colour scheme, and type of characters to be used. For this project, Diabetes Canada provided a reference video that they liked the style of, which helped us decide to use realistic-looking characters with clean backgrounds, oversized icons, and fun graphic shapes.

Once the creative direction was approved, we moved on to storyboarding. We started by laying out all of the narration and describing what we envisioned for the visuals. We then passed the document to our graphic designer, who brought the vision to life with reference graphics.

The first draft of the storyboards was sent to our client for review, and after minor adjustments, we were able to move into animation. Our talented animator brought the graphics to life, and the production and review stages came together rather quickly.

Check out the images below to see a sample of the storyboards.

Multi-language Services for Video

Translating English videos into other languages can help companies reach a wider audience and expand their customer base. By offering videos in different languages, companies can connect with non-English speaking audiences and communicate their message more effectively. This can lead to increased brand awareness, customer engagement, and ultimately, sales. Additionally, it can demonstrate a company's commitment to diversity and inclusion, which can enhance its reputation and build stronger relationships with customers and stakeholders.

Many of our clients have a need to produce their video project in multiple languages, and we're able to accommodate that with our transcription and translation services. For this project, we created English and French Canadian versions, and adjusted on-screen text and logos to French to completely transform the video for native French speakers.

Check out the final videos here:

https://www.diabetes.ca/advocacy---policies/advocate-for-diabetes-canada